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Letter from the editor

Connecting and
ur Oct. 26 issue showcased the first article
in a two-part series on how industry lead-
ers and event organizers pivoted to create Beyond
O digital alternatives to traditional in-person
tradeshows that became far more than substitutes for
the "real" thing. Thinking on their feet, organizers fash-
ioned satisfying experiences by fostering interaction Contact us today
among attendees in diverse ways.

Part 2 of the series, the lead article in this issue,
expands on areas probed in Part 1. It shares insights
and offers tips from visionaries who have found that For your personal
while virtual conferences will never replace in-person
events, they become easier to plan with practice, and,
more importantly, practice has led to innovative new
ways to use available technologies to enable attendees Discovery Call
to participate fully and make solid connections with
one another.

The extreme events of 2020 have led to significant
evolution in other areas of payments, too, including
increased interest in the B2B market. One of our
contributors explains what the B2B market is and how
landing business in the B2B market differs from the B2C
market. Another contributor delves into how cloud-
based ecommerce technology can help merchants
regain their footing and return to profitability. And,
given that in-person sales calls are not an option in
many regions, you'll find advice on how to organize
your phone outreach for maximum results.

Contributors to this issue also explore the shift in
consumer payment preferences away from cash and Spotlight Innovator Pages, Video Marketing,
toward contactless payments, as well as how adopting
a warrior mind set could turn you into a top producer. Resource Guides, Target Email Campaigns.

News briefs herein provide excerpts from stories
on the FinTech Innovation Center and Customer Amplify your message across
Experience Center that Deluxe is establishing to bring
a diverse cohort of payments and financial technology channels. Expand your reach
stakeholders to Atlanta's Transaction Alley; record
attendance at the PCI Security Standard Council's with pioneering, one-of-a-kind,
virtual North American Community Meeting, where
development of PCI DSS v4.0 was discussed; the call multimedia promotions and
by major trade associations in the United Kingdom for campaigns. Partner with us today.
"decisive action" by the UK’s Competition and Markets
Authority to curb rising interchange; and Paysafe's
new report, Lost in Transaction: How COVID has reshaped
the SMB checkout, which is based on a survey of U.S. Danni Thorpe
and Canadian business owners across numerous card-
present sectors. Vice President of Media Relations

You'll also find updates on milestones in our sphere, Dannit@greensheet.com
along with product and company profiles and
commentary to motivate and inspire you. Please 707-284-1686
remember to send your comments and questions to
greensheet@greensheet.com, and send your news to press@
greensheet.com.
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