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Education

personal aspects such as how you take care of your body,
your spiritual connectedness and family dynamics.

The New York Times recently reported alcohol sales were
booming – up over 50 percent, and in some areas, alcohol
sales are up 300 percent. It's the same with marijuana use, M Marketing is a arketing is a
pornography viewing, binge TV watching and many more
ne
habits commonly seen as negative or detrimental in some necessity for every cessity for every
ways. I'm not judging how anyone spends their personal
time, but is there a lesson here for you and me? b
business, large and usiness, large and
After days of family time, I realized that I often use work
small.all.
as an excuse to get away from my family, or I fall back
on work as an excuse to not show up in a deeper way sm
with my wife and children. Talk about an eye opener: I
was exposed. It's been amazing to see how a change in
my normal routine can affect every aspect of my life,
particularly in business.
Has your business been exposed?

I know a lot of us would not like to admit it, but many of
our businesses are being exposed as well. No, we couldn't
plan for this pandemic, but we could have planned better Working hard to find the most
at least from my perspective. This has prompted many effective ways to help you
ISOs to really look at things like cash flow management,
cash preservation, debt service, fixed and variable expense increase your advertising
management, team and self-accountability, strategic
planning, vendor relationships, partner management, success. We make it easy for
employee compensation, tax planning, merchant
demographics, leading and lagging business indicators, you to reach your target
remote workforce management, and much more.
audience with a personalized
This is a wake-up call to go deep and evaluate the areas of custom advertising campaigns
exposure across the dimensions I noted previously: body,
being, balance and business. How are you preparing now to meet your companies
so you don't repeat the mistakes of the past? How have
you been settling for less than you are truly capable of individual needs today.
being? What are you doing to prepare for a slow recovery
while also capitalizing on opportunities?
• Spotlight Innovators’ • Resource Guides
Are you prepared to seize the day?
Web Pages (multiple options
Every time I've made quantum leaps in performance or • Custom Videos available)
mindset it's been when dealing with a challenge or crisis. (multiple level • Print advertising
It's unfortunate that most of us make changes only when
the pain is too great to bear. Pain drives us to adapt and options available) (multiple options
change. • Targeted Email available)
Campaigns • Online advertising
I don't know what the future holds, but I do know I don't
like being exposed. I'm willing to do whatever it takes to
be prepared for the future, the question is are you? Carpe
diem! Rick Aston
Administrative Sales Assistant
Marc Beauchamp is author of Survive and Thrive in the Merchant
Services Industry and founder of Bankcard Life, a community for pay- Call today!
ments professionals. He is offering a free copy of his book to all payments
professionals at www.bankcardlife.com/greensheet. Marc welcomes 707-284-1693
your comments and feedback at marcb@surviveandthrive.biz.

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