Page 5 - GS200101

Letter from the editors

s we enter a new year and new decade, we Empowering & Connecting
are looking forward to furthering our mis-
sion to empower and connect today's pay- today’s
A ments professionals through our magazine,
website, event sponsorships and other related initiatives. payments
We appreciate the bird's-eye view we've had of the tre-
mendous changes that have occurred in payments over
the last ten years, which has enabled us to help readers professionals
navigate new landscapes and formulate fresh plans for
success.
• Spotlight Innovator
We also appreciate our advisory board members, who
offer their expert perspectives throughout each year in Web Pages:
various ways, including through questions we present to Capture prospects with
them. In our last issue of 2019, we published a segment
of their answers to questions that centered on evaluat- branded, customized
ing successes and lessons learned over the last year and web pages for
likely challenges and opportunities facing the industry
in 2020. This issue includes the second and final portion innovators and leaders.
of their responses.

In addition, we appreciate our partners and contribut- • Video Content
ing writers, some of whom have been working with us Marketing: Educate and
for us for more than a decade. Inside you'll find an as-
sessment of what actions led to building a thriving ISO impress with animation
over the last decade; advice on how to spark your team to and white-board
perform at its highest level over the next year; how your
own purchasing habits could be hindering your sales re- explainer videos.
sults and what do do about it; and three areas of possible
industry focus in the year ahead.
• Resource Guide: Grab
We post news stories regularly on our home page, attention with advanced
www.greensheet.com, and a selection of those are high-
lighted herein, including stories on why simplified P2PE mini ads in print and
may broaden merchant adoption, PayPal's lawsuit filed online.
against the CFPB over prepaid card rules, new fraud at-
tacks coming in the new year, Visa and Mastercard's ac-
tions to crack down on free trials, and technology imple- • Targeted Email
mented to enable the color blind to access digital bank- Campaigns: Reach
ing services.
responsive professionals
Other noteworthy developments are covered in brief up- who know and trust
dates on awards bestowed, training initiatives, financ-
ing secured, industry research, strategic partnerships, The Green Sheet.
acquisitions and integrations, and executive appoint-
ments. We've also included company and product pro-
files selected for their potential to be of particular inter-
est to ISOs and merchant level salespeople. Danielle Thorpe

In every issue, we aim to provide the very best infor- AVP Media Partnerships
mation and insights to you. Please send your feedback,
suggestions and questions to the editors behind this https://www.linkedin.com/in/daniellethorpe/
letter: Kate Gillespie, our CEO; Laura McHale Holland,
assistant vice president, editorial; and Patti Murphy,
senior editor. We will welcome your comments at 707-284-1686
greensheet@greensheet.com.

5