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ReadersSpeak

Smarter smartcards? new, non-standard cards is giving
payment cards the boost they need
Has anything new and interesting been happening in the smartcard realm, or to continue to thrive. "Undoubted-
have people given up on them and shifted all the cool functions to smartphones? ly, digital services will continue to
Nancy Jonselle gather momentum – but we aren't
Merchant level salesperson saying goodbye to the trusted pay-
Nancy, ment card just yet," she wrote. "In
fact, many are even citing the rise of
Thank you for your note. It arrived just after we received a link to "Smart- contactless payment cards as actu-
cards (finally) get smarter: innovation in payments," by Stéphanie El Rhomri, ally slowing the adoption of mobile
vice president testing services at FIME. El Rhomri stated that the launch of payments."

El Rhomri also noted that fear of
fraud has been a major concern lim-
It’s a War out there! iting consumer adoption of contact-

Time to Band together with the Band of ISO’s less cards, but biometric technology
might solve this problem. "Already
commonplace in smartphones, the
addition of fingerprint sensors to
payment cards is bringing security
to contactless, without compromis-
ing the much-loved user experience,"
she wrote.

Also, innovation goes beyond bio-
metrics. "It's not just fingerprint
sensors we're seeing embedded
into cards either," she stated. "LED
display screens are also growing
in popularity, with a range of new
functions in trial: from one-time
The Merchant Store Presents the ISO Co-op passcodes (OTP) for added security,
to account balances to help manage
spending."
Best Buy Rates in the business!
Customer Service that is actually a service to the customers! And El Rhomri pointed out that
banks are issuing more stylish cards.
True Revenue sharing She cited Monzo's hot coral card and
the "choose-your-own" color Klarna
Join today for a better Tomorrow! cards as examples. "Consumers want
choice, flexibility and security, and
The Merchant Store Promise: the new-age of card is shaping up to
• 60 - 80% commission be the perfect partner to mobile and
• Transaction fees: 4 cents! online services," she concluded.
• $5.00 service fee
• Up-front bonus ( does not effect split ) For the full article and research data,
• True revenue sharing! please visit www.fime.com.
• Wholesale equipment pricing! Editor
• Free Terminal and POS placement options!
• And, one-on-one support, when and how you need it! The future of payment types?
Real partner solutions for Career minded agents! How do you see payment options
evolving over the next several years?
Will newer form factors supplant
To setup your custom agent program, physical payment cards, smart and
TheMerchantStore Contact us at: 844.898.2884 otherwise, in significant numbers?
or Visit our website: MerchantCoOp.com Will physical wallets be relegated to
Minding your business
museums? Share your perspectives
LIFETIME RESIDUALS :: UP-FRONT CASH :: WHOLESALE EQUIPMENT on this and other issues in payments
at greensheet@greensheet.com.
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