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Letter from the editors

he payments industry has many leaders
with vision who not only shape the rich
and plentiful options available to ISOs and
T merchant level salespeople today, but they
also ask hard questions that enable them to envision
and create the future well beyond next month or next
year. They are bold; they are confident; they know how
to take measured risks. This issue's lead article shares
the perspectives of three such leaders who share their
professional journeys and visions for tomorrow's trans-
actions. Their insights point toward an increasingly
mobile, global and rewarding future for merchants,
consumers and service providers.

If you've wondered how smartcards fit into the mobile
future, Readers Speak addresses whether all significant
focus has shifted to smartphones and left smartcards
high and dry. Industry experts contributing to this
issue also explore the shifting payments landscape,
asking such questions as whether reps have taught Let me make it easy for you
their merchant customers how to accept new forms
of payment, what will really make merchant accounts to reach your target audience
enduringly sticky, whether ISOs will still play a vital
role amid continued consolidation and innovation, with a personalized custom
why the demise of cash is not imminent, and what's at advertising campaign to meet your
stake when merchants ask, what's in it for me?
company’s individual needs today.
In breaking news, we reported from the floor of
the seventh annual National ATM Council's annual
convention, which began with presentations on video
gaming kiosks, cash discounting and route management
optimization. We covered Square's new pricing scheme, • Spotlight Innovators’ Web Pages
which more closely mirrors traditional card acceptance • Custom Videos
fees and is drawing the ire of representatives of smaller (multiple level options available)
merchants in the process. We also reported on a recent
study indicating consumer concerns about privacy and • Targeted Email Campaigns
security have slowed mobile payments adoption in the • Resource Guides
United States. This was according to research by the Pew
Charitable Trusts, which found ecommerce has grown (multiple options available)
three times faster than traditional payment cards and • Print advertising
transactions initiated on smartphones. And separate (multiple options available)
studies from Harris Poll and Experian found that fraud
is up and consumer confidence is down, while a report • Online advertising
from ABI Research found that contactless ticketing
volume may exceed 1 billion in 2024. Bundle advertising campaign discounts

Along with new product stories, which highlight instant
statement analysis and a POS designed by ISVs for ISVs, Danielle Thorpe
you'll find profiles and updates on individual and com-
pany awards, product launches, research, partnerships, AVP Media Partnerships
mergers and appointments. To help us spread your news,
please send a press release to press@greensheet.com. And 707-284-1686
if you have questions or suggestions, we'll welcome
your email at greensheet@greensheet.com.
Your bottom line will thank you.

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