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October 28, 2019 • Issue 19:10:02

Evolution in payments:

Three leaders' perspectives

The Green Sheet asked three industry leaders to share their
professional journeys and visions for tomorrow's transac-
tions. Their insights point toward an increasingly mobile,
global and rewarding future for merchants, consumers and
service providers.
How I found payments
Katherine McClure, director, business development at
PPRO Group, brought first-hand merchant and consumer
experience to her prior role on the TSYS innovation team,
where she worked at getting people to step out of their
comfort zones and connect with others. "I had previous-
ly worked in the cosmetic industry – back in the days of
knucklebusters and mag-stripe cards," she recalled. "We
tried to make customers feel beautiful and appreciated, but
after having an amazing shopping experience, they had to
pay for stuff, and that became a source of friction."

By Dale S. Laszig Daniela Hawkins, principal consultant at Capco, observed
her professional payments journey is closely aligned with
he vibrant payments industry provides abun- her personal preferences and the cards in her wallet. Work-
dant inspiration to analysts, journalists and ing at Wachovia Bank, before Wells Fargo acquired it, af-
thought leaders. Technology platforms replicate forded Hawkins an opportunity to see the banking world
T and scale as soon as they are launched; new through a community bank's lens. "One of my first projects
buzzwords reverberate across blog posts, white papers and at Wachovia involved a large credit card portfolio conver-
breaking news stories. And within this fast-paced environ- sion," she said. "A second project was moving a digital work
ment products and concepts can easily become commod- stream … as we built a rewards program."
itized.

When trending topics like tablet POS, cloud-based plat-
forms and digital transformation become commonplace Contributed articles inside by:
terms, we can get lulled into complacency. Words lose their
meaning; sales pros lose their edge. Innovators avoid the Brandes Elitch ........................................................................................18
commoditization trap by looking ahead and asking hard O.B. Rawls IV ...........................................................................................20
questions. How far can we go with today's technology? Dee and Emily Karawadra .................................................................32
How can we apply yesterday's key learnings to future chal- Jeff Fortney .............................................................................................36
lenges and opportunities? What types of payments will we
be offering tomorrow? William C.Nichols ..................................................................................38

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