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        What use is co-opetition?                                                  Jeff,

                  new MLS, I've already experienced extreme  competitive pressure.   Thanks for asking this question. It's
                  Even after you get a merchant to sign on the dotted line, competing   true a high degree of co-opetition
                  reps are poking in, trying to sweep them away. This is a completely   exists in the payments sphere, espe-
        A different scene than I observed at a tradeshow I went to, where "co-     cially in rolling out the innovative
        opetition" and "cooperation" were bandied about. I don't feel like cooperating   products and services new tech-
        with my competitors at this point. What is co-opetition all about? What good   nology continues to make possible.
        is it?                                                                     Dale S. Lasig, senior staff writer and
                                                                     Jeff Grosse   content marketing specialist at  The
                                                      Merchant Level Salesperson   Green Sheet, described it thus in "The
                                                                                   adjacent POS-sible," published Feb.
                                                                                   27, 2017 in issue 17:02:02:
                               It’s a War out there!                               "How many payments industry
                                                                                   stakeholders does it take to change
                      Time to Band together with the Band of ISO’s                 a POS system? The answer may be
                                                                                   hundreds or even millions if you
                                                                                   consider  the  many  interlinking
                                                                                   stakeholders in the payments value
                                                                                   chain. Ours is a collaborative busi-
                                                                                   ness, a long tail of large and small
                                                                                   players whose combined efforts
                                                                                   move  the  industry  forward  in  bil-
                                                                                   lions of tiny increments."

                                                                                   The extent to which competitors col-
                                                                                   laborate has much to do with con-
                                                                                   text. You may have no good reason
                                                                                   to cooperate with cutthroat com-
                                                                                   petitors hounding your merchants,
                The Merchant Store Presents the ISO Co-op                          but at acquirers meetings you might
                                                                                   meet and befriend competing, but
                                                                                   like-minded MLSs and end up help-
                              Best Buy Rates in the business!                      ing one another resolve issues that
                Customer Service that is actually a service to the customers!      arise in your demanding jobs.

                                  True Revenue sharing                             GS Online's MLS Forum is one place
                                                                                   where sales reps from diverse ISOs
                            Join today for a better Tomorrow!                      touch base, ask questions, and help
                                                                                   and encourage one another. To regis-
                 The Merchant Store Promise:                                       ter and join, click the Forums tab in
                 • 60 - 80% commission                                             the menu bar just below the GS logo
                 • Transaction fees: 4 cents!                                      on our home page,  www.greensheet.
                 • $5.00 service fee                                               com. Also, to read articles on the top-
                 • Up-front bonus ( does not effect split )                        ic, search for the terms "co-opetition"
                 • True revenue sharing!                                           and "coopetition" using the Search
                 • Wholesale equipment pricing!                                    function on our home page.
                 • Free Terminal and POS placement options!
                 • And, one-on-one support, when and how you need it!              Editor
             Real partner solutions for Career minded agents!                      What's on your mind?

                                                                                   Do you have a burning payments
                                           To setup your custom agent program,     question or issue on your mind?
                TheMerchantStore                   Contact us at: 844.898.2884     Sound off right here. Just send an
                                       or Visit our website:
                Minding your business                                              email to


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