Page 8 - GS190801

ReadersSpeak

What use is co-opetition? Jeff,

new MLS, I've already experienced extreme competitive pressure. Thanks for asking this question. It's
Even after you get a merchant to sign on the dotted line, competing true a high degree of co-opetition
reps are poking in, trying to sweep them away. This is a completely exists in the payments sphere, espe-
A different scene than I observed at a tradeshow I went to, where "co- cially in rolling out the innovative
opetition" and "cooperation" were bandied about. I don't feel like cooperating products and services new tech-
with my competitors at this point. What is co-opetition all about? What good nology continues to make possible.
is it? Dale S. Lasig, senior staff writer and
Jeff Grosse content marketing specialist at The
Merchant Level Salesperson Green Sheet, described it thus in "The
adjacent POS-sible," published Feb.
27, 2017 in issue 17:02:02:
It’s a War out there! "How many payments industry
stakeholders does it take to change
Time to Band together with the Band of ISO’s a POS system? The answer may be
hundreds or even millions if you
consider the many interlinking
stakeholders in the payments value
chain. Ours is a collaborative busi-
ness, a long tail of large and small
players whose combined efforts
move the industry forward in bil-
lions of tiny increments."

The extent to which competitors col-
laborate has much to do with con-
text. You may have no good reason
to cooperate with cutthroat com-
petitors hounding your merchants,
The Merchant Store Presents the ISO Co-op but at acquirers meetings you might
meet and befriend competing, but
like-minded MLSs and end up help-
Best Buy Rates in the business! ing one another resolve issues that
Customer Service that is actually a service to the customers! arise in your demanding jobs.

True Revenue sharing GS Online's MLS Forum is one place
where sales reps from diverse ISOs
Join today for a better Tomorrow! touch base, ask questions, and help
and encourage one another. To regis-
The Merchant Store Promise: ter and join, click the Forums tab in
• 60 - 80% commission the menu bar just below the GS logo
• Transaction fees: 4 cents! on our home page, www.greensheet.
• $5.00 service fee com. Also, to read articles on the top-
• Up-front bonus ( does not effect split ) ic, search for the terms "co-opetition"
• True revenue sharing! and "coopetition" using the Search
• Wholesale equipment pricing! function on our home page.
• Free Terminal and POS placement options!
• And, one-on-one support, when and how you need it! Editor
Real partner solutions for Career minded agents! What's on your mind?

Do you have a burning payments
To setup your custom agent program, question or issue on your mind?
TheMerchantStore Contact us at: 844.898.2884 Sound off right here. Just send an
or Visit our website: MerchantCoOp.com
Minding your business email to greensheet@greensheet.com.

LIFETIME RESIDUALS :: UP-FRONT CASH :: WHOLESALE EQUIPMENT

8