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Letter from the editors

he ATM has come a long way since the
summer of 1969, when the first ATM was
installed at a branch of Chemical Bank,
T a New York bank later acquired by what
is now JPMorgan Chase. This July, on the ATM's
50th anniversary, the nonprofit National ATM Council
brought 50 members to Washington, D.C., for the third
annual ATMs go to Washington fly in. The two-day
event was designed to update government leaders on
important developments and concerns in the thriving
independent ATM sector.

The lead article in this issue shares what members of
NAC, which represents the independent ATM indus-
try, have been doing to connect with legislators, foster
mutual education, and find common ground. Members
shared with The Green Sheet specific actions they've tak-
en that other trade associations can replicate, as well as
discussed how they're addressing pressing issues fac-
ing today's ATM industry.

Complementary to this coverage is an article in our
Views section highlighting the significant impacts
ATMs have had not just in terms of an irreversible de- Bridge the Gap
cline in consumer check payments, but also on the very
fabric of our lives. Who knew that one installation half between your
a century ago would lead to a debit card revolution and
more than 470,000 ATMs deployed domestically by advertising dollars
2018, with most owned and operated by ISOs?
and bottom line
People who have met with federal legislators often de-
scribe coming home with a feeling of empowerment
regardless of whether they've won anyone over to their Customized advertising campaigns
cause. And empowerment is central to our mission at to t any size company and budget.
The Green Sheet. To that end contributing writers offer
information, insights and tips in every installment of • Spotlight Innovators’ Pages
our magazine. You'll find herein, for example, facts on (frequently updated content)
the financial impact online reviews have on the small
business sector; reasons to pay attention to core pro- • Print (various size options)
cessors' recent purchases of major acquirers; basic in-
formation about the always-relevant PCI DSS; and tips • Resource Guide listing
from the field on selling in today's environment. (print/online/front page options)

In addition to providing short updates on industry de- • Email Blasts (to GS readership)
velopments, and new product and company profiles,
we post news stories regularly on www.greensheet.com. • Online (website/twice month newsletter)
Several recent articles are highlighted herein, includ- • Video
ing lawmakers' efforts to get the Fed to take charge of
faster payments, Facebook's $5 billion payment to settle • Bundled advertisng campaign discounts
claims against its alleged lax privacy practices; data
breaches discovered at Sephora and Capital One; and
more. Danielle Thorpe

We are here as a resource for you, the hard-working AVP Media Partnerships
professionals at the heart of payments. Your feedback
is always welcome at greensheet@greensheet.com. 707-284-1686

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