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Letter from the editors

ngoing education is an imperative for those
who are serious about establishing the kind
of mutually beneficial relationships with
O merchants that lead to a rewarding, lucra-
tive career. Lucky for today's payments professionals,
the training options at our fingertips have never been
better. Most are self-directed, which enables students to
study where and when they like, and at their own pace.

This issue's lead article describes several payments Howdy
education offerings and includes perspectives from
program designers and participants on leveraging pro-
fessional development programs. Offerings are varied, Y’all!
comprehensive and inviting. Even if you're an industry
veteran, it couldn't hurt to explore and shore up your
knowledge in our ever changing industry.

We continually endeavor to contribute to your ongoing
professional development, both in our website content
and in our magazine, particularly the Education and
Views sections. In this issue you'll find out why one
expert believes the comprehensive, varied offerings at
the ETA's annual Transact show make it a must-attend
event. You'll also hear from the CEO of an ISO that of-
fers a cash discount program merchants have embraced I’m working hard to help you increase
‒ only about 10 percent of merchants who try it switch
back to traditional processing. In addition, you'll find your bottom line today!
out why copying the competition is the last thing an
MLS should do, explore the potential of entering the
health and beauty market, and learn about recent de- No Bull
velopments in the contactless payments realm.

In addition to product and company profiles, as well Customized advertising campaigns
as briefs on recent awards, research appointments, ac- to fit any size company and budget.
quisitions, partnerships and other milestones; we've
included highlights from a sampling of breaking in- • Spotlight Innovators’ Pages
dustry news stories posted recently at www.greensheet.
com. These include developments in cannabis payment (frequently updated content)
processing, both legislative and corporate; the Global • Print (various size options)
Payments/TSYS agreement to merge; Square's addition
of bitcoin to its Cash App; contactless payment for mass • Resource Guide listing
transit fares in New York City; research reaffirming the
value of two-factor authentication in fraud prevention; (print/online/front page (option))
and a ThreatMetrix/TSYS study detecting increased • Email Blasts (to GS readership)
mobile fraud.
• Online (website/twice month newsletter)
We'd love to know what kind of training you received
when you entered the payments fray and what type • Video
of ongoing education you favor. We will also welcome • Bundle advertisng campaign discounts*
your feedback at greensheet@greensheet.com on the arti-
cles found within these pages. Let us know what we're
doing right. If you see areas where we can improve or Danielle Thorpe
if you'd like us to delve into an underreported topic,
please drop us a line. And, as always, please send your AVP Media Partnerships
news in press release format to press@greensheet.com.
707-284-1686

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