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for many attendees. We have had a seller's market since 2012, with transaction terminals without the latest soft-
value per deal increasing and buyers taking on more risk. Private equity ware updates and security protocols
groups do 35 percent of the transactions; they have to buy, and then they have will make merchants liable for any
to sell again in the following 5 or 6 years to collect on their investment. The fraudulent transactions. This is an
"overhang" (amount of cash available to invest) is said to be around $1 trillion. opportunity for ISOs. (For details on
Private equity funds must either invest it or give it back to the investors, and changing device requirements, visit
debt is cheap right now, so you can see where this is going. the PCI Security Standards Council
at http://pcisecuritystandards.org.)
Now a major change is coming, because once the new V4 terminals come into
use next April, the V3 ones that are currently used by retailers will no longer Thanks to Amy Zirkle and her team
be supported, a process called "sunsetting." Continuing to use unsupported at the ETA for another excellent
show. When I look at the depth and
breadth of the agenda, it is obvious
it must take a whole year to put it
It’s a War out there! together. For people who are im-

Time to Band together with the Band of ISO’s mersed in the merchant processing
business, it is mandatory attendance.
But the ETA is much more than its
annual conference. The association
has four major sections: industry
affairs/education, governmental af-
fairs, membership, and publications)
and a panoply of committees staffed
by member volunteers. The ETA also
holds regional events, in Atlanta and
San Francisco, and forums, includ-
ing the Fintech Forum and Strate-
gic Leadership Forum. Committees
meet monthly by conference call. It
also offers regular webinars, on top-
The Merchant Store Presents the ISO Co-op ics such as securing ecommerce and
mobile sales and underwriting and
risk management for ISOs and mer-
Best Buy Rates in the business! chants.
Customer Service that is actually a service to the customers!
In addition, ETA University offers a
True Revenue sharing route to certification as a Certified
Payments Professional for mem-
Join today for a better Tomorrow! bers who successfully complete the
course of study. At Transact 19, there
The Merchant Store Promise: a seven-session track served as an
• 60 - 80% commission overview for new participants and
• Transaction fees: 4 cents! included information about continu-
• $5.00 service fee ing education.
• Up-front bonus ( does not effect split )
• True revenue sharing!
• Wholesale equipment pricing! Brandes Elitch, director of partner acquisition
• Free Terminal and POS placement options! for CrossCheck Inc., has been a cash man-
• And, one-on-one support, when and how you need it! agement practitioner for several Fortune 500
companies, sold cash management services
Real partner solutions for Career minded agents! for major banks and served as a consultant to
bankcard acquirers. A certified cash manager
To setup your custom agent program, and accredited ACH professional, Brandes has
TheMerchantStore Contact us at: 844.898.2884 a Master's in Business Administration from
or Visit our website: MerchantCoOp.com Santa Clara University. He can be reached at
Minding your business New York University and a Juris Doctor from
brandese@cross-check.com.
LIFETIME RESIDUALS :: UP-FRONT CASH :: WHOLESALE EQUIPMENT

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