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Letter from the editors

he lead article in our Feb. 25, 2019 issue, titled Big Ideas
"Government shutdown imperils spend-
ing, growth," delved into the recent partial Measure up to Big Solutions
T federal government shutdown and offered
research, insights and examples of specific businesses
and sectors affected. It also discussed the short-term
and potential long-term effects of the disruption to our
government services and overall economy.

This issue's front-page article continues the discussion
by sharing perspectives from members of The Green
Sheet Advisory Board. Their answers to a set of ques-
tions about the partial shutdown reveal that immediate
impacts diverge in relation to types of merchants in a
portfolio, and certain preventive measures, such as di-
versification and superior customer service, can apply
to payment businesses across the board.

We appreciate the Advisory Board members who took
time despite their busy schedules to respond to our
questions. We also applaud the industry experts who
contribute articles to this magazine issue after issue.
Topics they have explored herein include why MLSs Let me help you with a solution with
who have grown their businesses and revenue often
hire in-house staff to address issues that take time a personalized custom advertising
away from sales efforts ‒ and why this is a sound prac-
tice; the central role middle market retailers will play in campaigns to meet your companies
the continued success of ISOs and MLSs amid a rapidly individual needs.
changing industry; why the industry's feet on the street
should guide merchants in using today's technology to
transform the traditional POS to a vibrant point of in-
teraction; and the coexistence of business owners who • Spotlight Innovators’ Web Pages
disagree on the role of cash: some turn their backs on • Custom Videos
cash-paying customers while others offer discounts to
them. (multiple level options available)
• Targeted Email
We post news stories regularly under Breaking In- Campaigns
dustry News on our home page, www.greensheet.com.
Several of those stories are highlighted within these • Resource Guides
pages. Topics include Elavon and Womply's launch of a (multiple options available)
technology suite designed for small and midsize busi-
nesses; the NRF's report that the 2018 holiday season • Print advertising
enjoyed modest sales gains; the focus of the ATM in- (multiple options available)
dustry on security during its 50th anniversary year; re- • Online advertising
search revealing that U.S. consumers increased usage
of electronic payment options last year; findings that Bundle advertisng campaign discounts*
digital-first banking is on the rise, particularly among
millennials; and a report that automated clearing house
payments climbed to nearly 1.5 billion in 2018.
Danielle Thorpe
As always, you'll also find herein company and product
profiles and mentions of recent milestones in the pro- AVP Media Partnerships
fessional lives of you, our readers, and your companies.
We look forward to your news at press@greensheet.com 707-284-1686
and helpful feedback at greensheet@greensheet.com.
Your bottom line will thank you.

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