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InsideGS

Cover Story Company Profile
The Green Sheet Advisory Board IXOPAY:
Diversification, service mitigate From point of sale to 'single point of truth' ........................27
effects of negative events ..............................................................1 Education
Members of The Green Sheet Advisory Board responded to ques- Street Smarts SM
tions about the partial government shutdown and revealed ways
to minimize the impacts of harmful events. How good is your customer service?......................................32
By Steve Norell, US Merchant Services Inc.
News As MLSs grow their businesses and revenue, they typically hire
in-house people to deal with issues that take time away from sales
News Briefs:
efforts. Why is this an ideal customer service solution?
Elavon, Womply launch SMB technology suite .................10
Helping merchants select the right apps .............................36
NRF reports modest sales gains for By Nicky Koopman, AEVI
2018 holiday season ......................................................................10
Technology is available today to transform the traditional POS into
Security paramount for ATM industry ...................................10 a vibrant point of interaction. It is up to ISOs and MLSs to guide
Consumers charge ahead with card spending ..................10 merchants in selecting the right apps to meet their needs.
Experts see growth in digital-first banking ........................10 New Products
2018 a 'milestone year' for ACH ................................................10 Multichannel cost-per-lead attribution, analysis ...........41
Cloud-based retail inventory management .......................42
Industry Update ...............................................................................14
Views Inspiration
MLSs make all the difference .....................................................43
Insider's report on payments:
Of cash and cash discounting ....................................................18 Departments
By Patti Murphy, ProScribes Inc. Letter From the Editors ....................................................................5
Some business owners are turning their backs on cash-paying Readers Speak:
customers. And they coexist with a number of other businesses of- The phishing scourge .......................................................................8
fering discounts to customers who pay by cash instead of cards. Featured now on Merchant Sales Podcast ...........................14
The payments landscape 2019: Spotlight Innovators ......................................................................22
What's real, what's not ..................................................................38 Event Calendar ..................................................................................42
By Brandes Elitch, CrossCheck Inc. Resource Guide .................................................................................44
The ground is shifting under the feet of ISOs and MLSs, who are Advertiser Index ...............................................................................54
working overtime to process new industry developments. Middle
market retailers will be central to their continued success.

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