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Letter from the editors

hen this issue mails out and goes live
online on Dec. 24, we hope you will be
enjoying a respite before your merchants
W begin dealing with returns and exchang-
es, and you turn your focus toward implementing
plans for the coming year.

As we prepared this final issue of 2018, we appreciated
the wisdom of the many payment professionals who
took time to offer insights on a range of topics and
weigh in on critical issues of the day. In researching
the year-in-review article featured on our front page,
several key trends stood out: cost control with cash
discounting and decoupled debit; mounting interest
in PIN debit and PIN authentication; ongoing data
security concerns; and developments in the fintech and
mobile arenas.

As we all know, payments is a highly complex industry.
You may want to add to or even disagree with our Let me make it easy for you to
analysis. We will welcome your thoughts. This could
lead to your penning an article or two for us. We reach your target audience with
fully appreciate the industry experts who contribute
articles month after month that provide insights and a personalized custom advertising
tips directly focused on your needs. As the industry campaigns to meet your
changes, so do they. And they readily share what
they've learned about navigating successfully in our companies individual needs today.
dynamic sphere. In this issue, you'll find tips on what
ISOs and merchant level salespeople (MLSs) can learn
from community banks; key considerations, from a • Spotlight Innovators’ Web Pages
legal perspective, pertaining to liability that arises
from data breaches; reasons why MLSs part ways with • Custom Videos
their ISOs; and the not so fast progress toward faster (multiple level options available)
payments.
• Targeted Email
You'll also find briefs on several of the news stories we've Campaigns
posted recently at www.greensheet.com. We've covered • Resource Guides
growth in electronic payments, the Faster Payments
Council, perspectives on multifactor authentication, the (multiple options available)
Fed's torpedoing of fully electronic checks, Walmart's • Print advertising
acceptance of cash for in-store online ordering, too (multiple options available)
much personally identifiable information for sale on
the Dark Web, and more. And we've included company • Online advertising
and product profiles, along with updates from you, our
readers, advertisers and media partners. Spreading the Bundle advertisng campaign discounts*
word about your milestones is central to our mission,
and we appreciate the support we've been able to give
and receive throughout the year. Danielle Thorpe

In the new year, we'll continue our mission of providing AVP Media Partnerships
resources for the educational and professional
enrichment of the industry's dedicated feet on the street. 707-284-1686
How can we help you? Please share your thoughts at
greensheet@greensheet.com. And don't forget to send
press releases to press@greensheet.com. Your bottom line will thank you.

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