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Letter from the editors

e all know that today's payment profes-
sionals, as well as other financial ser-
vices and merchant services providers,
W are driven to enhance and transform the
retail experience for merchants and consumers. Who
is galvanizing change from within the retail sector?
That is the question we posed when research began
on this issue's lead article, "Retail disruptors redefine
commerce."
We found there is, indeed, a new breed of retail dis-
ruptors living where growth and scale intersect. These
innovators place a premium on quality, speed and
responsiveness, along with the capacity to reinvent
customer experiences. They are neither very large nor
small upstart companies, but predominantly in the
mid-tier retail segment. The reasons for this, in ad-
dition to further insights, are divulged within these
pages.
We are welcoming a disruptor of another sort in this
edition, too. Our new Street Smarts author, Steve
SM
Norell, Director of Sales at US Merchant Services Inc.,
plans to stir things up this year, and we hope you'll
help him. So please check out his inaugural column on Bridge the Gap
page 38, and get involved.
Other esteemed contributing writers offer much of between your
value, as well. You'll find discussions of fraud-preven-
tion challenges in the mobile channel; how merchants advertising dollars
can make use of transaction data to gain insight into
their businesses; the advantages traditional types of and bottom line.
payments have over cyrptocurrencies; and efforts to
move toward not only cashless payments, but also to- Customized advertising campaigns
ward cashier-less payments.
In this issue, we also introduce to you the Merchant to fit any size company and budget.
Sales Podcast, which launches July, 2018. A joint ven-
ture with CCSalesPro, the podcast features interviews • Spotlight Innovators’ Pages
with industry veterans and subject-matter experts, in- (frequently updated content)
sider reports on industry trends, and questions from
the field. Our own Patti Murphy and CCSalesPro CEO • Print (various size options)
James Shepherd are at the helm of this exciting new • Resource Guide listing
way for you to interact and stay informed. Episodes
are available at GreenSheet.com, CCSalesPro.com and (print/online/front page (option))
iTunes. • Email Blasts (to GS readership)
News briefs cover data breach reporting, the launch of
a pan-European digital bank, collaboration on charge- • Online (website/twice month newsletter)
back reduction, two significant SCOTUS rulings,
vulnerabilities in encrypted web traffic, and PayPal's • Video
acquisition of Simility. A range of other industry mile- • Bundle advertisng campaign discounts*
stones are also mentioned in Industry Update, and
naturally, no issue would be complete without new
product and company profiles. Danielle Thorpe
Thank you for relying on us as your trusted industry
resource. We look forward to receiving your latest AVP Media Partnerships
news at press@greensheet and to receiving your helpful
feedback and questions at greensheet@greensheet.com. 707-284-1686

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