Value is our core business, not an add-on or afterthought

Valutec, a gift card and marketing services pioneer since 1998, is known for its comprehensive closed-loop, stored-value gift card transaction processing and loyalty programs. The company’s experienced product team is focused on delivering value to partners and their merchant customers. Valutec operates as a standalone gift engine within the Global Payments family of brands. As a division of Worldpay, which Global Payments acquired in January 2026, the company remains an agnostic gift processor backed by Global’s resources, infrastructure and support. The $12.2 billion financial services unit serves more than 60,000 merchant locations.

Partner value

Will Morris, channel development manager at Valutec, said each partner relationship is unique. “Whether partners refer business directly or rebrand and resell our services, our goal is to understand their needs and deliver solutions that drive customer engagement and retention,” he said. Morris noted that Valutec partners benefit from enterprise-level capabilities at competitive price points, including:

• Easy program management: Save time and reduce costs with an intuitive user interface and comprehensive reporting dashboard.

• Competitive advantage: Stay competitive with scalable, cost-effective solutions designed to match larger providers.

• Enhanced customer experience: Attract new customers, retain existing ones and reward loyalty with flexible program options.

• Staying current: Adapt to evolving trends and technologies while responding to changing customer behavior.

Merchant value

Valutec maintains a strong focus on helping merchants grow and scale, Morris explained. “Our platform goes far beyond plastic gift cards,” he said. “We tailor solutions to each business based on its needs, size and goals.”

Examples include:

• Increase traffic and reach: Sell gift cards across mobile, online, social and in-store channels while increasing brand visibility.

• Generate revenue: Build new revenue streams while strengthening customer loyalty and trust.

• Improve customer experience: Manage physical and digital gift card fulfillment and deploy targeted promotions through a self-service marketing module.

• Expand digital capabilities: Integrate digital gift solutions directly into merchant websites while streamlining order management.

• Support multilocation businesses: Use ACH pooling to manage funds across multiple locations efficiently.

“Valutec is not a one-size-fits-all solution,” Morris said. “We take the time to understand each business and tailor our services accordingly.”

Leadership and growth

Valutec’s eight-member business development team is led by sales manager Chelsea King and includes relationship managers, sales executives and reorder specialists.

Renee Douglas leads the company’s 30-member operations team, which supports graphic design, reporting, billing, portal assistance, conversions and integrations.

The company’s 2022 digital card launch marked a key milestone as demand for ecommerce accelerated. Valutec responded by delivering customizable, contactless solutions designed to meet shifting consumer expectations.

Today, Valutec supports in-store, digital and mobile gift card programs through hundreds of partners. Its solutions integrate with existing merchant infrastructure, including countertop terminals, gateways, online ordering platforms and POS systems.

Looking ahead

As a pioneer in gift and loyalty solutions, Valutec continues to support clients while allowing them to focus on their core business.

The company is expanding its product roadmap to include enhanced email and text marketing, product-based loyalty and menu-driven loyalty tools. These additions are designed to help partners and merchants build customized programs from the ground up.

Valutec positions itself as more than a vendor, emphasizing its role as a trusted, long-term partner.

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Value is our core business, not an add-on or afterthought - Apr 06th, 2026