News from the Wire
19:58:36 (UTC) 05-10-2017
vPromos, Merchants Bancard Network team to reduce customer churn
Stories from
The Green Sheet
MBNCARD has been forging partnerships for decades, and our partners are our why. Over the years, we’ve cultivated relationships throughout the payments ecosystem to help our partners secure competitive pricing, expand capabilities and scale their businesses.
And because successful partnerships require more than a handshake and a good residual split, MBNCARD brings together many services ISOs and MLSs might otherwise need to source from multiple providers. The goal is simple: help partners and their merchants stay productive and profitable with resilient systems, reliable support and uninterrupted revenue streams.
Every ISO partnership begins with economics. MBNCARD offers competitive residual splits and upfront bonuses for new account signings, giving partners opportunities to scale their portfolios while earning bigger splits, paid on time every time.
But compensation is only one measure of a successful partnership.
The real value emerges over time, when an ISO or MLS needs technology for a particular merchant, assistance getting a deal boarded, access to additional processing options or a partner who understands the business well enough to help solve a problem.
That is when a vendor relationship becomes a partnership.
MBNCARD’s partner-first approach combines payments technology, processing options, merchant solutions and industry experience within a single relationship. Instead of sending partners elsewhere when their needs change, MBNCARD can help them identify additional ways to serve merchants and grow their portfolios.
Dual pricing is one example.
MBNCARD offers access to the original dual pricing model based on the pioneering work of Jerry Cain, founder and CEO of MBNCARD and holder of two U.S. patents related to the technology: U.S. Patent Nos. 12,112,346 and 12,700,015.
“This achievement means more to me and my team than just securing another patent,” Cain said in a statement. “It reflects our ongoing commitment to provide merchants and their customers with clarity, choice and control at the point of sale.”
Cain noted that receiving a second patent from the United States Patent and Trademark Office affirmed the viability of the intellectual property behind the original dual pricing model offered by MBNCARD. The patented solution, previously marketed as DuoPricing and now simply called DualPricing, continues to adapt and improve in response to merchant requirements, consumer behavior and regulatory trends.
For ISO and MLS partners, the significance extends beyond the patents, giving them another reason to approach merchants, another solution to add to their portfolios and another way to demonstrate value beyond basic payment processing.
As merchants change, their providers need to change with them. A merchant who begins with straightforward card acceptance may eventually need different technology, capabilities, access to capital or a new way to manage processing costs. ISOs and MLSs who meet those evolving requirements can create meaningful and lasting partnerships.
MBNCARD’s role is not only to provide products and move on to the next account. It is to give partners the technology, relationships, economics and support they need to keep building. When an ISO grows, MBNCARD grows. When an MLS strengthens a merchant relationship, both partners benefit. And when merchants have access to solutions that help their businesses perform, those relationships become harder to replace.
Technology changes. Pricing models evolve. Merchant expectations shift. But payments will always be a relationship business.
The strongest partnerships are built around more than products or pricing. They are built on mutual respect, profitability and trust.
MBNCARD has spent decades building relationships and expanding what it can bring to them. For ISOs and MLSs looking for their next growth opportunity, the question may not be which product to sell next. It may be who you want beside you when you sell it.
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