How Dual Pricing began

MBNCARD was established in 1989, incorporated in 1991 and reincorporated in 2004. The company continues to grow and expand, led by original founder and owner, Jerry Cain. His vision was to balance quality with affordability, driven by customer service. Since then, MBN has become the gold standard in merchant card services and payment processing solutions.

Cain credits MBNCARD’s success to its employees and core values. “I am still CEO,” he said, adding that Travis Cain and Erika Cain manage day-to-day operations and other key executives have been instrumental in shaping MBNCARD’s heritage of integrity, innovation and pride.

Nearly four decades of combined experience among its visionary leaders gives MBNCARD a competitive advantage. The company is proud of its role in helping payments industry stakeholders level up the merchant, service provider and customer experience by transforming legacy systems into compliant, next-generation technology solutions.

Inventing Dual Pricing

Cain went on to say that MBNCARD continually enhances its high-performing technology suite and recently launched its third platform, which has become a mainstay of leading PayTech terminals, gateways and POS devices, including Clover and Dejavoo.

As he reflected on the company’s numerous achievements, Cain recalled inventing Dual Pricing and receiving a patent for it.

“The timing could not have been better,” he said. “When cash discounting started to take off in 2015, not everyone was doing it correctly. Some cash discount solutions were really credit card surcharging in disguise.”

Cain and team wanted to help acquirers and merchants comply with card brand rules. They created dual-pricing software that displayed both cash and credit card pricing. They applied for a patent, which was subsequently approved. While scores of companies have copied the program, MBNCARD remains the original, patented, and best-in-class Dual Pricing solution.

“Those who were using the surcharging model and calling it cash discount were getting it wrong and their merchants were getting fined,” Cain said. “Those who copied our patent are getting it right even though they are infringing on the patent.”

All-in-one proprietary platform

Cain further noted that MBNCARD has created a great environment, culture and technology and its current goal is to maximize sales channel utilizing current products and services. As anyone who is currently using MBNCARD’s single proprietary platform would agree, its fast, efficient, and powerful technology is easy to use and gives ISOs and merchant level salespeople (MLSs) access to multiple bank relationships and BINs with North, Omaha, and TSYS/Global processors.

“We’ve been at this for a long time,” Cain said. “And we’ve cultivated the best relationships in this industry to negotiate the best prices available to create the gold standard in ISO Partnerships. Our merchant services partners leverage these relationships for unmatched profitability.”

He invited ISOs and MLSs to discover a world of difference at MBNCARD, beginning with its patented dual pricing solution, which he called a powerful selling tool.

“If you use our Dual Pricing model, there is nothing more you need to do to be compliant,” Cain said. “We have steadily grown 20 percent per year in revenue and our attrition has decreased.”

---

How Dual Pricing began - Jan 29th, 2026

From the OG of Dual Pricing: Cash Discounts Done Right - Oct 31st, 2025

Skip the Copycats: Here's the Real Deal on Dual Pricing! - Jul 28th, 2025