News from the Wire
19:58:36 (UTC) 05-10-2017
vPromos, Merchants Bancard Network team to reduce customer churn
Stories from
The Green Sheet
Despite years of predictions about a cashless future, cash remains a powerful and relevant payment method. Consumers value it, merchants benefit from accepting it, and cash discounting, also known as dual pricing, has strengthened that relationship.
Dual pricing gives merchants a simple, transparent way to manage rising processing costs. By displaying a cash price and card price at the point of sale, businesses can offer savings to customers who pay with cash while offsetting card acceptance costs.
Merchant Bancard Network invented dual pricing and secured a patent for it. As the model gained traction in the market, others entered the space. Not all, however, followed the same standards or level of precision. Variations may look similar but perform very differently.
Why would anyone invest in a collectible without verifying its origin? The same logic applies when evaluating a dual pricing program. With so many providers offering their own versions, it makes sense to look beyond superficial similarities.
How is pricing displayed? Are disclosures consistent? Does the program align with card brand guidelines? Can the technology support long-term compliance? These details separate a durable solution from a short-term imitation.
MBN offers what others cannot: the original, patented dual pricing solution. It is a model designed to deliver savings, improve profitability and maintain pricing transparency.
A good partnership reduces costs, improves margins and strengthens relationships. By offering an authentic dual pricing program backed by the original source, partners can provide confidence, cost savings and additional measurable benefits:
In addition to a strong dual pricing program, MBN provides partners with tools, technologies and resources designed to help them compete and grow.
Clear communication at the point of sale improves the customer experience; reliable technology reduces friction; consistent compliance reduces risk. These factors drive retention and make it easier to attract new business.
Merchants who understand their pricing and trust the systems behind it are more likely to stay engaged and satisfied. Satisfied merchants become advocates for solutions that work. Protect your portfolio
MBN partners benefit from a model designed for scalability and stability. With the right structure in place, growth becomes more predictable and sustainable.
Programs that are inconsistent or poorly implemented can create challenges down the road, from compliance concerns to merchant attrition. A solid foundation helps avoid those issues and supports long-term relationships, creating opportunities to expand within existing accounts.
As dual pricing continues to gain traction across the industry, its ability to address a universal challenge will keep it top of mind among merchants and service providers moving forward.
In a market filled with lookalikes, Merchant Bancard Network continues to refine and support the model it created, setting the standard for partners delivering value to merchants every day.
Why sell a knockoff dual pricing program when you can offer the authentic original?
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