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Recurly launches next era of AI-powered subscription growth

Thursday, October 16, 2025 — 17:14:19 (UTC)

AUSTIN, Texas--(BUSINESS WIRE)--Recurly, the leading subscription growth platform, today announced its Fall Release, marking a major leap forward in how brands grow, retain, and scale subscribers in the booming subscription economy. Anchored by Recurly Compass, an AI-powered subscription strategist, the release positions Recurly as the industry’s first true subscription growth engine, transforming complexity into clarity and enabling businesses to meet soaring global demand. As consumer expectations for flexibility, value, and speed reach new heights, Recurly delivers the intelligence and tools brands need to win in the next era of subscription growth.

Recurly Compass, powered by 15+ years of proprietary subscription data and expertise, moves beyond static dashboards to help businesses unlock new revenue streams, anticipate subscriber behaviors, and launch growth plays in real time. The release also includes a comprehensive suite of over 30 new features designed to help brands capitalize on the booming subscription economy.

"Product innovation is about breaking barriers to growth,” said Priya Lakshminarayanan, Chief Product Officer at Recurly. “By deeply integrating agentic AI into the subscription journey, we're moving beyond reactive dashboards into proactive growth engines. Recurly Compass is your indispensable co-pilot, transforming billions of data points into personalized, proactive, and prescriptive intelligence.”

Key Innovations to Drive Growth

Recurly’s Fall Release delivers must-have tools across the entire subscriber journey, turning every brand into a growth powerhouse.

AI That Acts, Not Just Advises: The new Recurly Compass Assistant is an AI decision engine that goes beyond simply providing insights. It helps teams execute on the vision they’ve never had time for by generating API snippets with natural language chat and launching growth plays, adjusting pricing, or triggering a retention flow—all with a single command. Its recommendations are driven by real billing data, enabling users to detect anomalies and spot issues like payment fraud and involuntary churn early.

Retention That Pays Off: Acquiring new subscribers is only half the battle. This release includes new ways to win and retain subscribers long-term with tailored cancellation flows, tiered discounts, and the new custom "Build-a-Box" feature for eCommerce merchants. Recurly provides a single, comprehensive solution for real-time subscriber engagement and retention, eliminating data silos to maximize monetization.

Global Payments, Without the Headaches: Expanding into new markets just got easier. This release includes new payment methods and local gateways, giving brands the flexibility to process payments and acquire new subscribers worldwide. The platform now supports over 140 payment methods and local gateways, including Pix, MercadoPago, SEPA, and ACH, as well as new gateways like Fiserv CommerceHub and checkout solutions like Adyen Web Components. This ensures businesses can expand into key markets seamlessly and recover more revenue, wherever they operate.

“Our focus is always on the customer’s success,” said Lina Tonk, Chief Marketing Officer at Recurly. “This release isn’t about more features—it’s about outcomes. We’re helping brands expand into new markets, retain more subscribers, and drive measurable growth at scale. When our customers win, we win—and this release ensures they can move faster and smarter than ever before.”

Click here for more information on any of the 30+ features included in the Fall ‘25 Recurly Release.

About Recurly

Recurly is the leading subscription growth and billing platform trusted by thousands of brands across digital media, streaming, ecommerce, publishing, SaaS, education, consumer goods, and professional services industries to drive revenue and optimize the subscriber experience. Headquartered in Austin, TX, along with offices in Broomfield, CO, Medellin, and London, Recurly is powering the subscription economy for global enterprises such as Paramount+, Alaska Airlines, Sling, FabFitFun, and Sprout Social. The company provides the flexibility, intelligence, and scalability businesses need to succeed. With industry-leading analytics, revenue recovery tools, and frictionless billing solutions, Recurly helps brands maximize subscriber growth, increase retention, and unlock new revenue opportunities. Learn more at www.recurly.com.

Contacts Media Contact Brian Anderson press@recurly.com

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Source: Company press release.

Categories: New Product