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Bakkt completes the sale of loyalty business

Wednesday, October 01, 2025 — 16:34:34 (UTC)

NEW YORK--(BUSINESS WIRE)--Bakkt Holdings, Inc. (“Bakkt” or the “Company”) (NYSE: BKKT) announced today that it has completed the sale of its Loyalty business to Project Labrador Holdco, LLC, a wholly owned subsidiary of Roman DBDR Technology Advisors, Inc. This milestone marks the Company’s full transition to a pure-play digital asset infrastructure platform, aligned with its mission to build the backbone of next-generation financial markets.

“The sale of Loyalty is a defining inflection point for Bakkt — streamlining operations, lowering costs, strengthening our balance sheet, and sharpening our focus on growth,” said Akshay Naheta, CEO of Bakkt. “With a leaner structure and a clear path toward profitability, we are doubling down on our core pillars: Bitcoin, tokenization and digital asset trading, stablecoin payments, and AI-driven finance. These are the arenas where Bakkt is uniquely positioned to lead and create durable, long-term value for shareholders.”

Beginning in Q3 2025, Bakkt will be reporting the Loyalty business as discontinued operations.

About Bakkt

Founded in 2018, Bakkt is building the backbone of next-generation financial infrastructure. The company provides solutions that enable institutional participation in the digital asset economy — spanning Bitcoin, tokenization, stablecoin payments, and AI-driven finance. With the scale, security, and regulatory compliance demanded by global institutions, Bakkt is positioned at the center of a generational transformation in what money is, how it moves, and how markets operate.

Bakkt is headquartered in New York, NY. For more information, visit: www.bakkt.com/ |

X @Bakkt | LinkedIn www.linkedin.com/company/bakkt/.

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Source: Company press release.

Categories: Acquisition