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Veridas bolsters presence in Brazil, Southern Cone, appoints regional leader

Thursday, August 21, 2025 — 17:11:00 (UTC)

SÃO PAULO--(BUSINESS WIRE)--Veridas, the global identity company behind some of the most advanced biometric deployments in the world, is reinforcing its commitment to Brazil and the Southern Cone with the appointment of Anders Hartington as Regional Director.

After years of successful operations in the region, supporting key players across banking, telcos, and major sporting events, Veridas is stepping up its regional presence with dedicated leadership and a sharper commercial focus. This move reinforces the company’s commitment to helping organizations across Latin America fight fraud, improve customer experience, and drive digital growth through cutting-edge identity technology.

“It’s incredibly motivating to lead Veridas’ growth in Brazil and the Southern Cone—a region bursting with energy and innovation,” said Anders Hartington. “My initial goal is clear: build on our unmatched success in stadium face-access to open new opportunities in fintech, payments, and beyond.”

Hartington brings over 20 years of global leadership experience in identity, fraud prevention, and digital transformation. He has led go-to-market strategies across Latin America, EMEA, and the UK — and previously founded and scaled a company in the biometrics space.

“After 20 years in this industry, I’ve seen what works — and Veridas sets the bar,” he added. “Our platform doesn’t just verify identities — it enables businesses to move faster, stay safer, and deliver better digital experiences.”

Veridas is already behind some of Latin America's most secure and seamless identity experiences — from frictionless access at River Plate’s Monumental Stadium and the ANFP in Chile, to digital onboarding for leading global banks like BBVA and Scotiabank.

Brazil and the Southern Cone are no longer emerging markets — they’re markets in motion,” said Eduardo Azanza, CEO of Veridas. “Anders brings the vision and operational strength to scale what we’ve already built. With major clients already trusting Veridas across the region, we’re not starting from scratch — we’re building from momentum.”

Veridas’ platform spans facial and voice biometrics, document verification, and passkey-based access, all built with privacy and compliance at the core. The company helps organizations fight fraud, streamline UX, and boost conversion — all without compromising security.

This announcement follows strategic leadership expansions across the U.S., UK, Spain, Italy, Portugal, Benelux, Mexico, Argentina, Chile, Perú, and Colombia, cementing Veridas’ position as one of the most trusted, proven, and forward-looking identity providers globally.

Contacts Media Contact

Juan Fernando Campos Global Communications & Media Relations Manager Veridas jfcampos@veridas.com www.veridas.com +34 677 662 408

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Source: Company press release.

Categories: Appointment