News from the Wire

CDK launches SimplePay: fast, dfficient payments for consumers, dealerships

Monday, August 04, 2025 — 18:11:58 (UTC)

Aug 4, 2025 9:00 AM Eastern Daylight Time

CDK Launches SimplePay: Fast, Efficient Payments for Consumers, Greater Efficiency for Dealerships

Embedded, cloud-based solution simplifies payments and enhances customer experience

AUSTIN, Texas--(BUSINESS WIRE)--CDK, the leading automotive retail software provider, has introduced CDK SimplePay—a fully embedded, cloud-based solution that offers dealers a seamless, secure and scalable way to process payments while delivering a frictionless experience for customers.

"CDK SimplePay provides an end-to-end solution that reduces friction, improves cash flow, and empowers dealerships to deliver a more transparent and satisfying experience for their customers.” -Sanjay Almeida, chief product officer at CDK Share As dealerships strive to meet rising consumer expectations, CDK SimplePay eliminates common payment challenges—such as fragmented systems, manual reconciliation, and compliance concerns—by integrating directly into the CDK platform. This seamless connection enables faster, more secure transactions and real-time visibility. SimplePay can be used for ongoing vehicle maintenance, service, parts, and down payments.

A recent internal CDK study revealed that dealers spend up to 30% more-time reconciling payments when using third party processors. CDK SimplePay addresses this inefficiency by embedding payment workflows into the CDK ecosystem, enabling auto reconciliation, Europay, MasterCard and Visa (EMV) terminals, and real-time comprehensive customer payment options.

“Dealers have shared that they want more control, better support, and a simpler way to manage payments,” said Sanjay Almeida, chief product officer at CDK. “SimplePay is our answer to that need—providing an end-to-end solution that not only reduces friction and improves cash flow but also empowers dealerships to deliver a more transparent and satisfying experience for their customers.”

CDK SimplePay delivers the following key benefits to dealers:

Seamlessly Embedded Solution in CDK Platform – No need to switch between tools or re-enter the same data, thus saving dealerships time and reducing errors.

Cloud EMV Terminals – Payments are now processed through the cloud, making it easier to update, manage and scale across locations.

Auto Reconciliation – Payment records are matched with accounting entries automatically, helping prevent human errors and reducing time spent on manual bookkeeping.

Flexible Payment Options – Customers can pay in the way that’s most convenient for them, including text-to-pay, tap-to-pay, mobile wallet services, and digital payment links.

Security and Compliance – Includes built-in Payment Card Industry (PCI) compliance and advanced fraud protection to keep customer data safe and meet legal requirements.

Operational Efficiency – By automating and simplifying payment workflows, dealerships can work faster, reduce delays, and improved how they manage cash flow.

Fully Compliant Surcharging – Enables dealers in eligible states to offset credit card payment processing fees in a compliant and automated way, according to regulation.

Concierge Experience – Dealers receive assistance with setup, training and ongoing support, making the transition smooth and stress-free. CDK SimplePay also enhances the consumer experience by offering faster checkouts, transparent pricing, and a familiar interface that supports partial payments, digital receipts, and real-time transaction summaries.

For more information about CDK SimplePay, please visit www.cdkglobal.com/dealership-operations/operations/simplepay.

About CDK Global, LLC.

CDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (“OEMs”) across automotive and related industries. The Company’s cloud-based, software as a service (“SaaS”) platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance.

Contacts Media Contacts: Katie Markey Katie.Markey@cdk.com

Lisa Finney 947-500-8992 Lisa.Finney@cdk.com

Notice to readers: These are archived articles. Contact information, links and other details may be out of date. We regret any inconvenience.

Source: Company press release.

Categories: New Product