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Blackhawk Network, Recharge expand strategic partnership

Monday, July 28, 2025 — 19:02:49 (UTC)

Amsterdam and London | 22 July 2025 - Global branded payments provider Blackhawk Network (BHN) has announced the expansion of its long-standing partnership with Recharge Group, a global leader in prepaid payments, to drive the next wave of growth in digital gifting worldwide. Following a successful multi-year partnership, Recharge has selected BHN as its preferred partner for digital gift cards to support its global growth ambitions. The agreement spans all Recharge platforms, including Recharge.com and its popular gaming-focused destination Startselect.com.

This expanded collaboration is set to give millions of customers seamless access to gift cards from the world’s top brands, while offering brands a powerful channel to engage a global audience -driving visibility, increasing conversion, and enabling targeted promotions across multiple platforms and regions.

“According to BHN’s 2025 European Gift Card Research, 81% of consumers in EMEA purchased a gift card in the past 12 months, with digital gift card purchases expected to grow by 8% this year,” said Leif-Eric Marx, Managing Director DACH & CEE, BHN. “Gift and prepaid cards have become everyday essentials, connecting consumers with their favourite brands and enabling them to celebrate meaningful moments with ease. As globalisation and digitalisation continue to shape the future of commerce, making gifting more accessible across borders is more important than ever—and our expanded partnership with Recharge Group is a key step in that direction.”

Prepaid payment solutions provide consumers with a straightforward and efficient method for managing their finances. By preloading a fixed amount, individuals can exercise greater control over their expenditures and reduce the risk of overspending.

Recharge CEO Günther Vogelpoel said “By deepening our collaboration with BHN, we’re making it even simpler for consumers everywhere to access the brands they love, while giving those brands a trusted, high-converting platform for digital engagement. I’m excited to expand our partnership with BHN”.

With digital demand on the rise, this partnership reinforces both BHN and Recharge’s commitment to delivering innovative, frictionless solutions that meet the evolving needs of modern consumers. About BHN

Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at blackhawknetwork.com/uk-en. BHN owns One4all, a leading multi-retailer gift card.

About Recharge Group

Recharge Group is a global prepaid payments platform operating across both B2C and B2B. The Group makes prepaid products accessible anytime, anywhere through its own multi-country digital storefronts, including Recharge.com and Startselect.com. With the addition of Giftcloud, Recharge also powers digital rewards and incentives for businesses looking to acquire, engage and retain customers. Active in over 180 markets, Recharge connects brands with millions of consumers and business partners around the world. For more information visit company.recharge.com.

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Source: Company press release.

Categories: Partnership