News from the Wire

Redpin, Casafari to simplify international property purchases in Portugal

Tuesday, July 15, 2025 — 16:28:14 (UTC)

London, 10 July, 10:00am

● Blackstone-backed payments platform Redpin has partnered with Casafari CRM to allow Portuguese property professionals to refer clients directly to Redpin’s FX and payment services from within their CRM

● The collaboration equips estate agents with a built-in tool to deliver a complete payments solution, including currency exchange

● The partnership strengthens Redpin’s role as a trusted partner in international property markets and expands its footprint across key territories Redpin, the global property payments platform backed by a £140 million Blackstone investment, has announced a strategic partnership with Casafari CRM, the customer relationship management system used by thousands of estate agents across Europe.

The partnership allows agents in Portugal to refer clients directly to Redpin’s currency exchage and payment services from within their existing CRM workflow, making international transactions faster, safer, and more efficient.

Built on the infrastructure of Currencies Direct and TorFX – two market-leading FX platforms with over 25 years of experience, 925,000 customers, and £9.5 billion in annual payment volume – the software handles the full payment journey, including multi-currency transfers, compliance checks, and fraud protection.

Casafari CRM is one of Europe’s leading real estate management platforms, offering agents a centralised system to manage clients, leads, and listings. Integrating Redpin’s services directly into this workflow makes it easier for professionals to support international buyers without leaving the tools they use every day.

The partnership reinforces Redpin’s position as a trusted partner in the international property payments system. It also strengthens Redpin’s reach across key international corridors, starting with Portugal’s high-volume property market, as it accelerates its process of international expansion.

Pia Hauch, VP of growth at Redpin, commented: “Redpin was built to eliminate the pain points around international property payments. In Portugal, a top destination for global buyers, professionals often manage complex cross-border transactions with a complex range of different tools. Our latest partnership means agents can now offer clients a complete solution directly from the platform they already use, saving their customers money and themselves time and effort. Partnerships with trusted platforms such as Casafari CRM are an important step as we expand across the busiest international property markets across the world.”

Portugal continues to attract significant international property investment. In 2024, foreign buyers accounted for approximately 12% of total residential property transactions, according to the Association of Real Estate Professionals and Companies of Portugal (APEMIP), representing an annual market of approximately €4.06 billion. Foreign buyer activity has been growing 8% year on year since 2019.

Notably, non-EU buyers are investing more heavily, paying an average of €422,000 per property, compared to an average €287,000 by EU buyers, based on transaction data cited by estate agents. This sustained demand is driven by Portugal's lifestyle appeal, favourable climate, and stable investment environment.

Paulo Fernandes, CRM Director at Casafari CRM, commented: “At CASAFARI CRM, empowering our users to succeed has always been our top priority. Through smart automations, seamless organisation, and peace of mind, we enable real estate professionals to focus on what matters most: closing successful deals. That’s why we’re thrilled to announce our integration with Redpin, tackling one of the most critical challenges in international transactions – moving money securely and efficiently. This powerful partnership brings exceptional value to our users and highlights the growing demand for trusted, digital solutions in cross-border real estate.”

Rubem Galvao, head of sales, Portugal, at Redpin, added: “As someone who has worked with estate agents in the Portugese market for a number of years, I've long recognised the reach and impact of Casafari CRM on real estate professionals in the region. I'm thrilled about the opportunity to integrate what we do best with the market-leading software that Casafari provides to the estate agent community. This offers a more complete service to their customers who, in turn, are able to expand their service to clients."

Notes to editors

About Redpin:

Redpin simplifies life’s most important payments. It provides real estate professionals with a secure, digital way to send, receive, and manage international property payments – from deposits to completion.

Redpin supports an ecosystem of over 15,000 partners across the property landscape, including legal services firms, notaries, escrow and title businesses, estate agents, and property management companies. It is the producer of Redpin Payments, a platform that helps professionals handle multi-currency transfers, reduce fraud risk, and cut hours of manual admin from every transaction.

Redpin’s brands include Currencies Direct and TorFX, two global FX and payments platforms with over 25 years of experience. Its latest product, Redpin Payments, eliminates hours of manual admin and adds a new layer of payment protection for real estate professionals through a fully digital, end-to-end solution for cross-border transactions.

Across the group, Redpin handles more than £9.5 billion annually, holds 20 regulatory licenses, and operates in 235 territories. The company is backed by a £140 million investment from Blackstone’s Tactical Opportunities fund.

About Casafari

Casafari is Europe’s largest real estate data network, offering software tools that help property professionals manage the full sales cycle. Its CRM is designed specifically for estate agents, combining lead and client management, property listings, automated workflows, and communication tools in a single platform. With features such as smart lead tracking, integrated virtual tours, and mobile access, Casafari helps agents work more efficiently, stay organised, and close more deals.

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Source: Company press release.

Categories: Partnership