News from the Wire
SHOPLINE, Pegasus are launching Ignite DTC to help emerging brands
Wednesday, June 18, 2025 — 17:19:34 (UTC)
Los Angeles, CA – June 18, 2025 – SHOPLINE, a leading and rapidly growing e-commerce Software-as-a-Service (SaaS) provider trusted by over 600,000 merchants worldwide, today announced its strategic partnership with Pegasus, the premier investment and growth acceleration firm in Southern California. This collaboration unites SHOPLINE’s all-in-one e-commerce platform with Pegasus’s deep expertise in identifying, funding, and scaling innovative direct-to-consumer (DTC) brands. Together, SHOPLINE and Pegasus are launching Ignite DTC - a specialized initiative designed to equip emerging consumer brands with the tools, strategies, and capital they need to achieve breakout success in today’s crowded and competitive retail landscape.
Empowering the Next Generation of DTC Disruptors With the rise of social commerce, shifting consumer behavior, and increasingly complex customer acquisition challenges, DTC brands require more than just a great product to succeed. Ignite DTC addresses this market gap by providing:
Revenue-based grants, starting at $3k, provided by SHOPLINE Top graduating companies may be eligible for a $100k investment from Pegasus. Advanced E-commerce infrastructure from SHOPLINE, including integrated POS, social commerce, livestreaming, and AI-driven personalization Proven DTC methodologies that enhance unit economics, boost retention, and lower acquisition costs
“SHOPLINE’s mission has always been to empower entrepreneurs with the most robust and flexible commerce technology available,” said Christopher Yang, Co-President of SHOPLINE. “Through this partnership with Pegasus, we’re pairing that technology with world-class strategic support to ensure DTC brands don’t just launch - they thrive.”
A Bespoke Accelerator for DTC Brands At the heart of the partnership is Pegasus’s Ignite DTC program, which brings a uniquely specialized focus to the challenges faced by consumer brands selling directly to their audiences. The program delivers:
Customized DTC Roadmaps focused on acquisition, retention, and conversion optimization Long-Term Strategic Partnership with hands-on involvement from seasoned operators and investors Brand Differentiation Support via storytelling, community building, and experiential growth strategies Operational Excellence to scale customer experiences across all channels
“What sets Pegasus apart is our unwavering focus on DTC brands,” said Lucas Pols, Founder and General Partner of Pegasus. “We’ve built companies ourselves, we understand what it takes, and we’re committed to combining our growth expertise with SHOPLINE’s powerful commerce platform to help founders transform their vision into scalable, lasting businesses.”
SHOPLINE will provide Pegasus-backed brands with prioritized access to its full commerce suite, including:
Seamless Integration with Social Channels enabling one-tap purchases across Instagram, TikTok, and more AI-Powered Analytics to personalize customer experiences and maximize conversion Advanced Marketing Automation to optimize campaign performance across the customer journey Global Payment & Shipping Capabilities to support cross-border scalability
Additionally, participating brands will benefit from dedicated onboarding and optimization support, early access to beta features and platform innovations and invitations to co-branded events and educational workshops tailored to DTC growth.
About Pegasus Pegasus is the #1 investment and growth acceleration firm in Southern California dedicated to identifying and scaling high-potential brands and startups. Led by Lucas Pols, Pegasus combines deep industry expertise with strategic capital to transform innovative businesses into market leaders. With headquarters in Los Angeles and global footprint, our team of seasoned entrepreneurs, operators, and investors brings decades of collective experience in building and scaling successful companies.
About SHOPLINE Founded in 2013, SHOPLINE is a leading global commerce Software-as-a-Service (SaaS) provider, empowering brands and retailers to build, launch and scale their business around the world. SHOPLINE offers a fully integrated platform that provides merchants with solutions such as ecommerce, POS, social commerce, omni-channel marketing, B2B management, and more. Brands are also empowered to create custom integrations and unique shopping experiences with SHOPLINE's open platform architecture, comprehensive APIs, and extensive global partner network. SHOPLINE is headquartered in Singapore with over 2000 employees operating globally. Learn more at www.shopline.com. Follow us on LinkedIn.
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Source: Company press release. 
Categories: Partnership
