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Points4Purpose targets $31B loyalty market with expanded US payments capabilities

Monday, November 09, 2026 — 17:13:55 (UTC)

Points4Purpose Targets $31 Billion Loyalty Market with Expanded US Payments Capabilities to Drive Customer Lifetime Value

As the global loyalty management market is projected to more than double to $31 billion by 2033, Points4Purpose is rethinking how businesses drive customer acquisition, loyalty and revenue growth.

Transforming point-of-sale (POS) transactions into opportunities to increase customer lifetime value (CLV), encourage repeat purchases and strengthen customer relationships.

Combining payments, personalised rewards, cashback and charitable giving to help businesses grow while generating funding for local causes.

Expanding its US capabilities through platforms including Clover Marketplace from Fiserv and Fluz, enabling businesses to engage customers beyond the point of sale.

Under embargo until 05:00am EST on 9 November 2026 New York, U.S.: Points4Purpose, the customer engagement, loyalty, payments and charitable giving platform - has expanded its capabilities and team in the U.S., enabling businesses to turn everyday Point of Sale (POS) transactions into a Customer Lifetime Value (CLV). Now available with leading platforms including Clover Marketplace and Fluz - it enables businesses to drive revenue while helping generate vital fundraising for worthy local causes.

Points4Purpose has recently developed its own powerful ‘CLV @ POS’ solution ensuring that, whether online or in-store, promotions can be promoted centrally, driving measurable outcomes for participating businesses, from retail networks to financial institutions.

Unlike traditional loyalty programs, Points4Purpose starts where the transaction ends. It offers personalized messaging, the freedom for members to use their rewards as they see fit, and the opportunity to support causes they nominate. By connecting customer rewards with meaningful causes, the platform helps businesses strengthen customer loyalty, encourage repeat purchases and build stronger connections with their local communities. Its card-linking technology also enables participating businesses to run targeted marketing campaigns supported by the program’s scalable, POS-agnostic platform.

U.S. credit unions, community banks, franchises, retailers and businesses looking to drive repeat purchases can benefit from CLV-driven marketing campaigns designed to increase engagement, loyalty and retention. The platform is mobile wallet-ready and integrates with existing payment infrastructure, eliminating the need for additional hardware or software investment.

The US retail sector is estimated to generate approximately $7.49 Trillion this year - while the global loyalty management market is projected to grow from an estimated $15 billion to $31 billion by 2033.

In addition to Points4Purpose’s platform capabilities, its multi-merchant coalition B2C program, CommunityRewards, now enables consumers to sign up and start spending across its 4,000-merchant online store providing members with cashback to be spent with participating businesses, thereby connecting cashback and community causes.

This comes at a time when donations remain under pressure. One poll found that most Americans weren’t planning to make end-of-year charitable contributions in 2025, with 30% not making any donations at all. Another found that one in seven⁴ respondents cited unexpected expenses as a barrier to giving.

Joni Ekovich, CMO at Points4Purpose, said: “Businesses are always looking for meaningful ways to build lasting customer relationships and increase customer lifetime value in an increasingly competitive market. By connecting everyday spending with cashback and community causes, we can help brands give customers more reasons to return, strengthening loyalty over time while making charitable giving a more natural part of daily life. It’s an opportunity to create lasting value for businesses, consumers and communities alike".

Ivan Schwartz, CEO at Points4Purpose, says the mission is also deeply personal: “My son has a developmental disability, which has made me even more passionate about finding ways to support worthy causes, particularly during challenging economic times. Millions of loyalty points and cashback dollars go unredeemed, representing an enormous opportunity to unlock additional funding for charities. And what we’ve discovered is that when the execution is well considered and deployed, this becomes a powerful important acquisition platform for participating businesses. It also helps participating organizations to feature causes that are relevant and meaningful to the communities in which they operate".

Points4Purpose has also grown its global team with the local appointment of Chief Growth Officer Shawn Allaway, who will bolster growth in the region. Points4Purpose is led by loyalty marketing expert and CEO Ivan Schwartz, alongside US-based CMO Joni Ekovich.

For more information, visit www.points4purpose.com

-ends- Notes to editors

Sources

www.ibisworld.com/united-states/industry/retail-trade/1000/ www.grandviewresearch.com/industry-analysis/loyalty-management-market-report apnews.com/article/poll-giving-charity-givingtuesday-571ae1e6be08bc506cc818956227079d www.prnewswire.com/news-releases/new-global-survey-from-kiva-by-the-harris-poll-finds-an-affordability-crisis-is-putting-everyday-giving-to-the-test-302890886.html?

About Points4Purpose

Points4Purpose is a customer engagement white-label loyalty solution driven by personalized, community-led marketing designed to help businesses increase acquisition and retention, drive repeat purchases and build stronger community connections. Available in Australia, New Zealand, the U.S and Canada - Points4Purpose is an advanced marketing platform that enables credit unions/community banks. franchises, retailers and businesses to engage their community through boosting engagement, loyalty and enabling them to donate a percentage of their cashback earned to local causes.

About CommunityRewards

CommunityRewards is a seamless multi-merchant program that enables participating businesses to maximize their presence within the communities in which they operate. Available in Australia, New Zealand, the U.S and Canada, CommunityRewards enables shoppers to earn cashback and donate some or all of this to their preferred causes. Members can purchase from hundreds of brands and choose from thousands of causes to donate to. Ivan Schwartz | Founder & CEO, Points4Purpose Ivan Schwartz is the Founder and CEO of Points4Purpose, a loyalty and payments technology company helping businesses strengthen customer relationships while generating sustainable funding for charitable causes.

With over 20 years of experience in direct marketing, customer loyalty and relationship management, Ivan has helped develop and scale loyalty programmes across multiple industries, with more than $1 billion in transactions processed through his previous AdvantageCard platform.

Through Points4Purpose and its CommunityRewards platform, Ivan is reimagining how businesses, consumers and charities connect. By integrating cashback rewards, everyday payments and charitable giving, the platform enables businesses to increase customer engagement and retention while allowing consumers to support causes they care about without additional spending.

Ivan's motivation for founding Points4Purpose is deeply personal. As the father of a son with a developmental disability, he understands the challenges charities face in securing sustainable funding. This experience, combined with his expertise in loyalty marketing and recognition of the billions of dollars in unused rewards, inspired him to develop a business model that creates both commercial and social value.

A passionate advocate for purpose-driven business, Ivan regularly shares insights on the future of loyalty, payments innovation, customer lifetime value and how technology can unlock new funding opportunities for charities.

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Source: Company press release.

Categories: Partnership