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Chargebacks911 says first-party fraud puts Singles’ Day profits at risk across APAC

Monday, November 10, 2025 — 18:02:15 (UTC)

TAMPA, Fla. — Each year, November 11 culminates into the world’s largest 24-hour online shopping festival, generating more sales than Black Friday and Cyber Monday combined. Chargebacks911 warns that this year’s Singles’ Day shopping surge could trigger a wave of first-party fraud and post-purchase disputes that erase billions in retail revenue across Asia-Pacific.

The company, a global leader in dispute resolution and chargeback prevention, says many merchants are focused on record sales but are unprepared for the fallout that follows.

According to data from Syntun, total online sales during the 2024 festival reached an estimated 1.44 trillion yuan (about US $203 billion) across major e-commerce platforms, a 27 percent increase from the previous year. While the event began in China, its influence now stretches across North America, Europe, and the Middle East as global retailers join the world’s biggest online shopping day.

New data shows that fraud patterns are shifting from professional criminals to everyday consumers. The latest LexisNexis Cybercrime Report found that first-party fraud surpassed third-party scams as the leading form of fraud for merchants globally, making up 36 percent of all reported fraud in 2024, up from 15 percent the year before. In the Asia-Pacific region, high-risk transaction rates grew 37 percent year-over-year to reach 1.5 percent of all digital transactions.

Friendly fraud and cardholder disputes are also on the rise. According to the Chargebacks911 2025 Cardholder Dispute Index, 76 percent of consumers say they would rather contact their bank than a merchant when they notice a problem, and 40 percent admit they have filed disputes simply because they did not recognize the billing name.

“Singles’ Day drives incredible revenue, yet that success comes with a cost if you are not ready for what happens after the sale,” said Monica Eaton, Founder & CEO of Chargebacks911. “Shoppers expect fast delivery and fast refunds. When they don’t get that, they contact their bank first. The result is avoidable disputes that eat into margins. This is not a small issue anymore, especially in APAC where digital shopping and mobile banking are deeply connected.”

Mike Elliff, Chief Revenue Officer and CEO of EMEA at Chargebacks911, added: “We’re seeing the same post-purchase patterns emerging in Europe that first appeared in APAC. As global merchants participate in Singles’ Day promotions, they face the same risk of cross-border disputes and unrecognized charges. What happens on Singles’ Day is often a preview of what’s coming for Western retailers as the holiday season begins.”

Eaton says post-purchase issues now define customer trust. Common triggers include:

A delivery runs a day late and the shopper disputes before checking tracking A consumer forgets a late-night purchase during the Singles’ Day rush and flags the charge A brand uses a billing name the buyer does not recognize A refund takes longer than a banking app suggests it should Eaton added, “The sale is not the finish line anymore. The relationship continues after payment clears. Retailers that treat post-transaction care as part of the customer journey keep their revenue and their reputation intact.”

Eaton recommends retailers take these steps ahead of Singles’ Day:

Use familiar billing descriptors that match the brand name Send proactive shipping and refund updates so customers are never guessing Offer visible, self-service refund and support options Use alerts and automated dispute handling to respond quickly Retailers who take these steps protect their Singles’ Day gains and enter the rest of the holiday season in a stronger financial position.

To access the full 2025 Cardholder Dispute Index, visit chargebacks911.com/cardholder-dispute-index.

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About Chargebacks911

Chargebacks911® is the global leader in chargeback prevention and remediation technology. As a platform provider to merchants and financial institutions, Chargebacks911 is the first global company fully dedicated to providing an end-to-end platform specifically designed to counter post-transactional fraud and chargeback misuse. Today, Chargebacks911 safeguards more than 2.4 billion transactions per year on behalf of clients in 87 countries around the world, supporting over 2.5 million merchants. For details on Chargebacks911’s comprehensive dispute management solutions, visit chargebacks911.com.

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Source: Company press release.

Categories: Reports and research