News from the Wire

BlueStar signs distribution agreement with NoviSign

Wednesday, May 21, 2025 — 16:39:23 (UTC)

May 21, 2025—Hebron, KY—BlueStar, Inc., the leading distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, Network Infrastructure, and Security technology, has signed an agreement with NoviSign Digital Signage, a top-rated cloud-based digital signage software provider.

The agreement enables BlueStar’s extensive reseller network to offer NoviSign’s all-in-one digital signage software and hardware solutions to customers across various industries, including retail, healthcare, education, restaurants, and corporate environments.

BlueStar partners gain access to NoviSign’s scalable, easy-to-deploy platform, which supports Android, Windows, Chrome OS, LG webOS, Samsung Tizen, and BrightSign devices through this partnership. The software features a drag-and-drop content studio, real-time remote updates, scheduling tools, enterprise-level management, and integrations with platforms like Power BI, YouTube, Google Slides, and social media.

“We are excited to add NoviSign to our arsenal of digital signage solutions,” says Dean Reverman, VP of Marketing for BlueStar. “As a value-added distributor, we aim to provide our customers with the most comprehensive solutions available in the channel. NoviSign expands our ability to offer not just the individual hardware, software, or service to meet a need, but a fully realized, robust solution stack that positions VARs and integrators as trusted go-to partners for end-users’ needs.”

“BlueStar has established itself as a leader in distribution, specializing in the digital signage space,” said Robert Alves, Business Development Manager at NoviSign. “Our partnership with BlueStar enables us to tap into their extensive network of resellers to deliver a turn-key and professional digital signage experience to their end users. At the same time, it provides NoviSign’s extensive reseller network with an easy and reliable way to source commercial-grade digital signage hardware and accessories.”

NoviSign’s digital signage software is used on over 60,000 screens across more than 100 countries through a network of 250 global resellers. The platform offers full white label capabilities and support for 26 languages. NoviSign provides a comprehensive content management system that simplifies the creation, management, and delivery of digital content to any screen from anywhere.

Key Benefits for BlueStar Resellers: Access to NoviSign digital signage licenses and bundled player kits Seamless compatibility with leading display hardware platforms Training and sales enablement support Fast deployment with minimal technical requirements

Resellers interested in offering NoviSign through BlueStar can contact their BlueStar representative for details on pricing, availability, and partner support.

About BlueStar

BlueStar is the leading global distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, IoT, AI, M2M, Digital Signage, Networking, Connectivity, and Security technologies. BlueStar sells exclusively to Value-Added Resellers (VARs), Integrators, and Managed Service Providers (MSPs), providing complete, creative solutions in collaboration with industry-leading hardware and software vendors. The company offers services like pre-ship custom configuration and award-winning technical support, and is an authorized service center for several top manufacturers. BlueStar is the exclusive distributor of the In-a-Box™ Series Solutions, delivering hardware, software, and critical accessories in a single bundle. Additional services include financial programs to meet the needs of resellers and their customers, business development, and marketing support.

For more information and a full line card, visit www.bluestarinc.com or call 1-800-354-9776.

About NoviSign:

Since 2011, NoviSign has been an award-winning industry leader, delivering comprehensive and scalable digital signage solutions. With over 60,000 screens deployed and managed globally, NoviSign's cloud-based digital signage software empowers businesses to remotely create, manage, and update content across any display, tablet, or kiosk. Gartner-shortlisted and trusted by leading brands worldwide, NoviSign provides an intuitive interface, robust performance, and dedicated support. We are committed to simplicity and reliability, helping clients on five continents successfully deploy and manage impactful digital signage campaigns.

With a client base that includes industry giants such as Disney, IKEA, Dole, Home Depot, NASA, Nokia, Ferrari, and Papa John's Pizza, along with a global network of reselling partners, NoviSign continues to lead the way in delivering high-quality digital signage solutions that drive engagement and communication.

To learn more about NoviSign Digital Signage, visit www.novisign.com.

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Source: Company press release.

Categories: Partnership