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MeaWallet helps Bulgaria's central bank launch click to pay push provisioning

Monday, May 19, 2025 — 16:09:04 (UTC)

Oslo, Norway – 19th May 2025 – MeaWallet, a leading digital payments enabler specialising in card tokenization, proudly announces its support for Central Cooperative Bank in launching Click to Pay push provisioning functionality for its customers. This new feature will enhance the digital payments experience for users by enabling seamless card enrolment into Click to Pay for both Mastercard and Visa.

With this integration, Central Cooperative Bank customers will be able to add their cards to Click to Pay directly from their banking app. Alongside traditional wallet options such as Apple Wallet, users will now see an “Add to Click to Pay” button when viewing their cards in the app. By selecting this option, customers can easily add their card to the Click to Pay wallet, a secure and convenient online payment solution.

Click to Pay functions similarly to popular device-based wallets like Apple Pay, Google Pay, and Samsung Pay. However, while those solutions are tied to a specific device, Click to Pay is an online wallet that allows users to securely store multiple cards from different issuers and banks in one centralised location. Described as the e-commerce counterpart to contactless cards, Click to Pay leverages the Secure Remote Commerce (SRC) Framework to provide a streamlined and secure checkout experience. Developed collaboratively by American Express, Mastercard, and Visa, and supported by EMVCo standards, Click to Pay offers consumers the same security, convenience, and ease of use as in-store contactless transactions.

As part of its global commitment to making e-commerce safer and more accessible, Mastercard is working to phase out manual card entry during online transactions. By integrating its tokenization service, Mastercard is replacing traditional card numbers with secure digital tokens, enhancing security while improving the user experience through Click to Pay.

Security remains a core focus of Click to Pay, which relies on advanced tokenization technology to protect sensitive card data. MeaWallet, as a leader in digital payment enablement, plays a crucial role in this transformation by providing seamless and secure tokenization solutions to financial institutions. By replacing sensitive card details with unique digital tokens, tokenization eliminates the need for merchants to store payment credentials, significantly reducing the risk of fraud. This not only enhances security but also improves transaction approval rates, delivering a frictionless checkout experience for both consumers and retailers.

Thomas B. Normann CPO at MeaWallet, commented: “We’re delighted to support Central Cooperative Bank in this leg of its growth journey. As digital payments continue to evolve, we at MeaWallet are committed to delivering solutions that align with consumer expectations for security, convenience, and efficiency. Click to Pay is redefining the online checkout experience by removing the need for manual card entry, and with tokenization at its core, it offers a new level of security and simplicity for users worldwide.”

Deyan Borisov, Head of Internet Banking Division at Central Cooperative Bank, added: “We are dedicated to offering our customers the latest in digital payment innovations. With the launch of Click to Pay push provisioning, we are making online transactions faster, safer, and more intuitive. Through our collaboration with MeaWallet, we are ensuring that our customers benefit from state-of-the-art tokenization technology that protects their data while simplifying the checkout process.”

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Source: Company press release.

Categories: Partnership