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Banking Tech Awards USA names ARGO a finalist for Best Personalization Solution

Thursday, April 24, 2025 — 15:50:39 (UTC)

April 24, 2025--RICHARDSON, Texas--(BUSINESS WIRE)--ARGO, the leading provider of high-value technology and analytical-sciences software for the financial services and healthcare industries, has been named a Banking Tech Awards USA 2025 finalist in the “Best Customer Experience Solution – Customer Engagement & Actionable Insights” category for its customer engagement platform, ARGO Connects. The annual program, presented by FinTech Futures, recognizes the outstanding achievements and successes in banking and fintech throughout the U.S., highlighting the financial institutions, software providers, teams, and individuals that are shaping the world's leading financial services centers.

Financial institutions are continuously faced with meeting the demands of a digital first landscape. Banks can tap ARGO Connects to address shifting customer expectations at every stage of the customer journey. Connects is an all-in-one digital and physical channel engagement platform that transforms traditional acquisition and service models by enabling early-stage digital engagement, need detection, abandonment retargeting, onboarding, and retention strategies. This ultimately improves customer satisfaction and loyalty in an omni-channel delivery ecosystem.

“ARGO being named a finalist in a highly competitive category is a testament to the innovation and customer-centric design of Connects,” said Todd Robertson, SVP of Business Development at ARGO. “Connects is purpose-built to assist financial institutions fulfill a mission-critical objective; deliver timely and personalized engagement that positions banks as trusted partners instead of just service providers.”

Connects addresses the core challenge faced by modern banks, such as diminished face-to-face interaction, changing consumer behavior, heightened digital risk, and the growing need for relevance and personalization. Using automation, predictive analytics and seamless integration across channels, the platform empowers banks to detect customer needs early, quantity purchase propensity, and engage customers at the right moments.

The winners will be announced at a ceremony in New York City on May 29. For more details, please visit informaconnect.com/banking-tech-awards-usa.

About ARGO

Founded in 1980, ARGO develops, installs, and supports high-value technology and analytical-sciences software for the financial services and healthcare industries. ARGO currently works with nearly 400 banking customers in all financial services sectors including six of the top 10 banks, and non-bank financial services lenders as well as providing solutions for a leading-edge health care information exchange and major health care providers. For more information visit www.argodata.com or follow the company on Linked and Twitter.

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Source: Company press release.

Categories: Announcement