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Spotlight Innov
Spotlight Innovators
Spotlight InnovatorsSpotlight Innovators
ators

From novel idea to industry standard

Cain noted that innovation is not a one-and-done event but a continuous evolution that aligns with regulatory developments
and merchant and consumer preferences.

When Cain originally introduced dual pricing, processing costs were pressuring merchant margins. By clearly displaying
an original price and a discounted price for customers who chose to pay with cash, dual pricing gave merchants a more
transparent way to manage card acceptance costs and provide customers with more checkout options.

Today, versions of dual pricing can be found throughout the merchant services industry. Widespread adoption has
demonstrated the value of the model Cain pioneered, but there is still only one original. MBNCARD brings that original
model to the merchant services community, adapting and refining its technology, supporting its partners and helping
preserve the transparency and consistency that have made dual pricing a national bestseller.

Direct from the source
MBNCARD has been closely connected to dual pricing from its earliest days. Led by Cain, the company combines firsthand
knowledge of the original model with the technology, industry experience and resources to help ISOs and merchant level
salespeople (MLSs) build their businesses around it.

For partners, that connection creates a compelling story to bring to merchants. Instead of offering another version of dual
pricing, they can work with MBNCARD and go directly to the source.

The value proposition extends beyond dual pricing. MBNCARD provides partners with multiple processing platforms,
transparent account visibility, competitive commission opportunities, portfolio buyout options, underwriting access and
an expanding library of training resources.

Together, these capabilities give ISOs and MLSs tools to acquire merchants, strengthen relationships and build long-term
portfolio value around a proven pricing model.
Innovation keeps moving
A second patent does not close the book on Cain’s innovation. It opens another chapter. With U.S. Patent Nos. 12,112,346
and 12,700,015, Cain continues to develop and protect the intellectual property behind dual pricing while MBNCARD
brings the original model and its benefits to the payments marketplace.

Merchants want technology that works. Partners want solutions they can build businesses around. Both benefit from the
experience and stability of working with MBNCARD, led by the inventor and patent holder of dual pricing.
Others may offer dual pricing. MBNCARD offers something more: a direct connection to its source. Partner with
Spotlight Innovators
MBNCARD and bring the original dual pricing model to the merchants you serve.
Contact us at https://merchantsbancard.com/become-a-partner/mbn-iso-agent-program/
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