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Insights and Expertise

Routing has a direct effect on whether the payment launch might attract higher transaction values and more
completes. Geography, currency, cost and potential first-time customers than normal. However, the checkout
approval rates can all help decide which provider receives often still looks exactly the same, even as its performance
it. If one route slows down or fails, another should take slips.
over automatically and invisibly. Sending the customer
back to try again leaves them dealing with a problem the The checkout has to keep up. Payment teams need to be able
merchant should handle behind the scenes. to reorder methods, change the fraud checks applied and
flexibly route transactions without opening a development
Using one payment provider can make the admin easier: project. Customers simply want their preferred way to pay
one contract, one set of reports and fewer systems to to be available and the transaction to work.
manage. The weakness shows up during an outage, a rise Leave the checkout untouched for too long and it starts
in fees or a run of poor approval rates. The checkout itself costing sales.
can create lock-in too. If it comes from the same company
handling the payments, adding another provider or Jacob Spencer is the chief revenue officer at BR-DGE, an innovation
method may depend on that company’s technology and enabler for the payments ecosystem. The company provides a technol-
roadmap.
ogy anchor-point that empowers merchants, financial institutions,
With an independent payment orchestration layer, the payment providers and platforms to increase revenue, optimize costs
checkout sits separately from any single processor, and manage payments performance. For more information on BR-DGE,
allowing methods, providers and routing rules to change see https://br-dge.to. Contact Jacob via LinkedIn at linkedin.com/in/
behind the customer journey. jacobkspencer.

Make the data useful
Payment teams can already see approval rates,
decline reasons, provider performance and the
methods customers choose. However, seeing Paint a Brighter Future
the pattern is only useful if they can act on the
information it has to offer.
for your Business today.
If wallets perform better on mobile, move them
up the page. If one provider is rejecting more
payments in a market, send less traffic there.
A new method can start with a small group of Let the advertising versatility of
customers and reach more people if it improves a GS Resource Guide
completion rates.
help you paint a brighter future
Too often, the insight ends up on a dashboard.
The team spots the problem, raises a ticket and for your business.
waits for a development slot. By the time the
change goes live, months may have passed. Viewable: Online & Front Page Option
Checkouts should be easier to adjust. Small tests
can show which changes improve conversion
and approval rates, or reduce costs, without • Ability to purchase on a quarterly basis.
a redesign. Payment, product, fraud and Great for short term contract/test runs
commercial teams can see the result and decide of new products or services.
what to do next. • Great way to close out your yearly advertising
accounts and start fresh for the new year.
This brings payment leaders closer to decisions • Quarterly payments schedules available.
about new markets and customer strategy. • Discounts for long term contracts & multiple listings.
Transaction data can show how people prefer
to pay, where provider coverage falls short and
whether a new method is worth the investment.
It should shape commercial plans, rather than sit IT’S ALL ABOUT YOUR SUCCESS.
in a monthly report.
LET US HELP YOU GET THERE.
Keep checkout moving
Payment habits constantly change. Customers
may start using a different wallet, approval 707-284-1693 | Sales@greensheet.com
rates can fall in defined spots, or a new product
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