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CompanyProfile

each business based on its needs, size and
ISO/MLS contact: goals."
Will Morris
Valutec Gift Sales Examples include:
Partnership Manager | Team Lead • Increase traffic and reach: Sell gift cards
615-727-3825 across mobile, online, social and in-store
wmorris@valutec.net channels while increasing brand visibility.
• Generate revenue: Build new revenue
streams while strengthening customer loy-
Optimize and • Improve customer experience: Manage physical
alty and trust.
and digital gift card fulfillment and deploy targeted
personalize gift and promotions through a self-service marketing mod-
ule.
loyalty programs • Expand digital capabilities: Integrate digital gift
solutions directly into merchant websites while
streamlining order management.
• Support multi-location businesses: Use ACH pool-
alutec, a gift card and marketing services pio- ing to manage funds across multiple locations effi-
neer since 1998, is known for its comprehen- ciently.
sive closed-loop, stored-value gift card trans- "Valutec is not a one-size-fits-all solution," Morris said.
V action processing and loyalty programs. The "We take the time to understand each business and tailor
company's experienced product team helps partners and our services accordingly."
merchants strengthen customer engagement and loyalty.
Valutec operates as a standalone gift engine within the Dedicated expertise
Global Payments family of brands. Following Global Pay-
ments' acquisition of Worldpay in January 2026, the com- Valutec's eight-member business development team is led
pany continues to operate as an agnostic gift processor by sales manager Chelsea King and includes relationship
backed by Global's resources, infrastructure and support. managers, sales executives and reorder specialists. Renee
The $12.2 billion financial services unit serves more than Douglas leads the company's 30-member operations team,
60,000 merchant locations. which supports graphic design, reporting, billing, portal
assistance, conversions and integrations. A key milestone
Partner success came in 2022 with the launch of digital cards as demand
for ecommerce accelerated. Valutec responded by deliver-
Will Morris, channel development manager at Valutec, ing customizable, contactless solutions designed to meet
said each partner relationship is unique. "Whether part- shifting consumer expectations. The Digital Gift Plus
ners refer business directly or rebrand and resell our ser- package, built on the company's time-tested Essential Gift
vices, our goal is to understand their needs and deliver foundation, includes a custom, branded gift card website
solutions that drive customer engagement and retention," that offers both digital and physical gift cards. The site
he said. Morris noted that Valutec partners benefit from connects to ecommerce payment gateways to deliver an
enterprise-level capabilities at competitive price points, end-to-end digital gifting experience. Merchants can
including: choose from a variety of standard and customizable gift
• Easy program management: Save time and reduce cards to create a portfolio of card styles.
costs with an intuitive user interface and comprehen-
sive reporting dashboard. Continuous innovation
• Competitive advantage: Stay competitive with scal-
able, cost-effective solutions designed to match larger Today, Valutec supports in-store, digital and mobile
providers. gift card programs through hundreds of partners. Its
• Enhanced customer experience: Attract new custom- solutions integrate with existing merchant infrastructure,
ers, retain existing ones and reward loyalty with flex- including countertop terminals, gateways, online ordering
ible program options. platforms and POS systems. Valutec helps partners
• Staying current: Adapt to evolving trends and tech- improve customer acquisition, satisfaction and retention
nologies while responding to changing customer be- by combining physical and digital gifting into programs
havior. tailored to each merchant customer. The company
continues to deepen its trusted long-term relationships
Merchant growth while expanding its product line. Recent innovations,
which include enhanced email and text marketing,
Valutec maintains a strong focus on helping merchants product-based loyalty and menu-driven loyalty tools, are
grow and scale, Morris explained. "Our platform goes far designed to give partners and merchants more ways to
beyond plastic gift cards," he said. "We tailor solutions to boost customer engagement.

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