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July 2026 • Issue 26:07:01

Agentic commerce:

not quite ready for prime time

ATMs were relatively new at the time, and some pioneering
Insider’s report banks (like the bank known then as Chase Manhattan) were
on payments experimenting with at-home banking, which leveraged
television screens and telephone lines to allow consumers
to perform routine banking tasks like balance inquiries
and bill-pay. (Consumer-grade desktop PCs were still a few
years off.)

I had asked this expert what he thought the future held for
EFT. And his response, in retrospect, was eerily prescient.
I no longer recall his exact words, but what he said was
something to the effect of "we're going to get to the point
where every kind of transaction can occur on your television
set, with the exception of dispensing cash."

Announcements come in rapid fire
By Patti Murphy The Glance-Samsung announcement was one of many
involving agentic commerce to hit the wires in recent
lance, the consumer technology company of weeks. Agentic commerce—shopping powered by AI
AI company InMobi, in late June said it was agents—"represents a seismic shift in the marketplace," the
launching a first-to-market agentic commerce consultancy McKinsey & Co. observed recently.
G capability for Samsung smart televisions in
the United States. The integration, built on Glance's pro- McKinsey's research suggests that by 2030 the business-
prietary AI platform runs natively on Samsung's Tizen to-consumer retail market could see up to $1 trillion
OS, "turning the living room screen into a generative-AI- in revenues generated from agentic commerce; global
powered, interactive shopping experience," the companies
said in a press release.

The capability is available on all Samsung television models
released since 2020 and can be accessed from the apps tab Contributed articles inside by:
on those TV sets.
Jaki Kackert .............................................................................................16
"Samsung has always believed the television is more Jessica Walsh ..........................................................................................18
than just an entertainment device – it's the centerpiece of
the home," said Maya Harris, vice president for business Dale S. Laszig .........................................................................................20
development and strategic partnerships at Samsung. Serhii Zakharov .....................................................................................28
"Glance's agentic shopping experience brings that belief
to life, meeting consumers in moments of inspiration with Vadzim Smatrayeu ...............................................................................30
personalization and intelligence that only this screen can Thomas Gillian .......................................................................................34
deliver."
Kate Knudsen .........................................................................................36
The news caught my eye and harkened me back to an Viktoria Soltesz ......................................................................................37
interview I conducted in the early 1980s with a consumer
EFT expert at the Federal Reserve Board.
Continued on page 26