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Spotlight Innovators
Spotlight Innov
ators

Time-tested leadership

Today, Sola’s approximately 180 employees and executive team are led by CEO Michael Reed, a seasoned executive whose
leadership experience includes First Data, Bank of America Merchant Services, Barclays and Deluxe.

“Sola is building something different from both traditional processors and newer PayFac platforms,” Reed said. “Rather
than forcing a single model, we focus on giving partners real choice, meeting them where they are today and helping
them evolve their payments strategy over time.” Reed added that Sola helps merchants, platforms and partners onboard
quickly and operate smoothly through a portfolio of flagship products and services, including:
• Omni-channel payment processing
• Proprietary gateway technology
• PayFac-as-a-Service
• Merchant onboarding, risk, compliance and support services
• AI-powered capabilities embedded across the platform
• Tokenization, routing optimization and chargeback management

Profitable partnerships
Sola software partners have the payments infrastructure, adaptability and operational backing to embed payments, create
revenue streams and scale alongside their customers.

Its developer portal provides detailed documentation, sandbox environments and integration guides, enabling partners
to embed payments, earn residual revenue on processing and expand into subscriptions, gift cards, ACH and reporting,
turning payments from a cost center to a margin driver. Sola increasingly uses AI to automate onboarding, risk
management, support and reporting, allowing teams to remain focused on their core products. Purpose-built capabilities
for select industries help partners expand where generic platforms struggle.

Sola gives partners multiple options for bringing payments to market. Whether a software partner prefers a referral
model, revenue share or full PayFac economics, Sola supports the path that best fits the business and allows it to evolve
as it grows.

Solutions, not just features
Sola owns its omni-channel gateway and uses payment orchestration to connect devices, channels and processors. As
a result, partners are not locked into a single processing model and can route payments and data accordingly. Rather
than relying on a one-size-fits-all platform, Sola develops targeted capabilities by vertical market, including grocery, car
rental and car wash, aligning product development, certifications and go-to-market strategy around real industry needs.
Internally, the company is shifting from selling disconnected value-added services to packaging practical solutions,
such as membership management, loyalty and orchestration bundles, that address specific business challenges. Sola is
intentionally built to serve both ends of the market, from software-driven ISVs to more service-oriented ISO merchants,
without forcing either group into a single model.
Sustainable growth

Sola’s product roadmap includes advancing its AI-driven platform to improve underwriting, reporting, developer
experience and operational workflows while continuing to invest in additional capabilities. The company is also bringing
new solutions to market based on real-world customer needs and strengthening its go-to-market strategy through targeted
industry campaigns and broader solution packaging. Additional priorities include expanding orchestration and value-
added services, enhancing data, reporting and enterprise capabilities, and growing its geographic footprint and talent
base, including expansion in Atlanta. Emphasizing the company’s commitment to the future, Reed said Sola is launching
an internship program designed to provide emerging professionals with real-world experience while helping cultivate
the next generation of payments industry talent.

“At our core, the mandate is simple: build a platform that works in the real world, for real customers, and execute
consistently against it,” Reed said.

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