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Cover Story continued
their revenue stake. When they detect an interception
Get the right by a small or midsize merchant, they may initially issue
a warning, restrict access or terminate an account. They
tend to be tougher on enterprises that scale, market or
folks talking sell workarounds, he added, noting these actions can cost
defendants legal fees, processing relationships and even
about your compliance penalties when card data is involved.
business with a Building up or locking down
Looking ahead, experts predicted simple integrations and
Green Sheet flexible, open-ended partnerships will become increasingly
important in an AI-driven software landscape. Kronenthal
Company profile! stated that organizations can use AI to enhance internal
processes and external merchant relationships. "A service
provider that has achieved efficiencies through AI can
pass along better margins to the merchant," he said.
COMPANY "And a merchant that has adopted AI as a toolkit can
PROFILE accelerate their own integration or enhance the quality of
guest and agentic AI interactions."
Company Name Martin advised providers to build on merchants'
go
L Logo Contact existing infrastructure and use AI to show decline codes,
o
transaction patterns and chargeback signals previously
Position
Phone Number only visible to processors.
Email Address
Website "AI can put that information directly in the merchant's
hands in real time, and when that happens the whole
Company’s story:
dynamic changes," he said. "Providers who lean into that
Lorem ipsum dolor sit amet, consectetur adipiscing are going to build real trust. The ones using AI to optimize
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. their own margins while keeping merchants in the dark
are just running the same old playbook with a shinier
Ut enim ad minim veniam, quis nostrud exercitation pitch."
ullamco laboris nisi ut aliquip ex ea commodo conse-
quat. Duis aute irure dolor in reprehenderit.
Selling or partnering
Experts agreed that next-generation solutions will not
be defined by who offers the most features but by who
We’ll help you showcase offers the most freedom to leverage those features. From
Your products and services Martin's perspective, merchants know they have options.
Those worth keeping, he said, are not staying out of
Your mission loyalty; they're staying because you're putting numbers on
Your skills and expetise the board. They're seeing better authorization rates, fewer
chargebacks, MIDs that stay healthy, fines that never
We’ll tell the world happen, he noted.
Why your company matters
Take steps now to "If you can show up every month and point to something
concrete you did for their business, you have a relationship,"
Enhance your visibility he said. "If you can't, you're just another line item waiting
Boost your credibility to get cut." Zawitkowski said customers don't stay because
Gain industry recognition of contractual obligations or the difficulties of moving to
another system. They stay because they like using your
Unlock networking opportunities software. "Design software that is flexible and compatible,
Stir investor interest with low
Don’t delay!
Contact Rick Aston today at Dale S. Laszig, content strategy director at The Green Sheet and founder
and CEO at DSL Direct, is a payments industry journalist, creator and
707-284-1693 or rick@greensheet.com consultant. Connect via email at dale@dsldirectllc.com and LinkedIn at
www.linkedin.com/in/dalelaszig.
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