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IndustryUpdate

VLG, Paytronix integrate loyalty Lazenby is known for helping executives navigate com-
engagement at pumps plex vendor relationships, improve digital banking strat-
egies and maximize return on investment. A longtime
Velocity Logic Group and Paytronix partnered to inte- advocate for credit unions, she translates technical chal-
grate loyalty engagement across fuel and in-store trans- lenges into actionable strategies that balance efficiency
actions for convenience retailers. By combining VLG's with evolving member expectations. At Arriba, she will
cloud infrastructure with the Paytronix platform, opera- leverage this expertise to support institutions in modern-
tors gain a unified view of customer behavior, including izing payments and achieving strategic goals.
transactions tied to proprietary, fuel brand or no loyalty
programs. Icon Solutions appoints Anders Olofsson

The integration enables real-time recognition, targeted Anders Olofsson was named Sales Director, EMEA at
offers and automated enrollment at the pump and in- Icon Solutions, bringing more than 30 years of global
store. It also allows reward stacking and access to bank- payments experience to the company. He previously
funded incentives. The partnership aims to eliminate served as head of payments at Finastra, where he led
data silos, improve customer engagement and provide global sales and strategy, and as vice president of real-
operators with actionable insights across the full fuel time payments at Visa, where he drove adoption across
and retail journey. Central and Eastern Europe, the Middle East and Africa.
Olofsson has extensive expertise in modernizing pay-
ACQUISITION ment systems and advancing real-time payments.
In his new role, he will focus on expanding adoption
REPAY affirms intent to acquire of Icon's Payments Framework among major financial
KUBRA, receives Forager proposal institutions, helping banks accelerate innovation while
maintaining control over infrastructure, compliance and
In response to concerns expressed by Veradace Partners, evolving technologies such as stablecoins and CBDCs
Repay Holdings reaffirmed its commitment to the acqui-
sition of KUBRA. Repay said the acquisition will expand Ian Povey joins SRM's international advisory board
its scale in bill payments, strengthen recurring revenue
streams and deepen enterprise relationships. Repay's Ian Povey joined SRM's International Advisory Board,
board said it evaluated the transaction within its broader bringing more than 25 years of global payments experi-
growth and capital allocation strategy and believes it ence to the position. Based in the U.K., he is a recognized
will create long-term shareholder value. The company leader in payments modernization, having most recently
added it has engaged with Veradace and other share- served as CIO of Payments and Technology at NatWest,
holders but remains focused on its strategic priorities. where he oversaw major systems including SWIFT,
The transaction is subject to regulatory approvals and SEPA and faster payments.
closing conditions, with no shareholder action currently
required. Previously, he held senior roles at Commonwealth Bank
of Australia, PayPal and MBNA. Povey has also contrib-
Subsequently, Repay confirmed it received an unso- uted to global initiatives and industry groups, including
licited, non-binding proposal from Forager Capital SWIFT and UK Finance. Known for advancing real-time
Management to acquire all outstanding shares of Repay capabilities and regulatory compliance, he will provide
for $4.80 per share in cash. The board of directors strategic guidance as payments infrastructure continues
said it will review the offer in line with its fiduciary to evolve.
duties, working with financial and legal advisors. Repay YipitData taps Henry Schuck
emphasized that the proposal is preliminary and that
shareholders are not required to take any action at this Henry Schuck, founder and CEO of ZoomInfo, joined
time. YipitData's board, bringing more than 20 years of expe-
rience building data-driven technology platforms to the
APPOINTMENTS board. He founded ZoomInfo in 2007 and led its growth
into a leading B2B intelligence company, culminating
in a successful public listing. Schuck is recognized for
Arriba Advisors welcomes Chantel Lazenby transforming how organizations use data to drive sales

Chantel Lazenby joined Arriba Advisors as a strategic and marketing strategies.
adviser, bringing nearly 20 years of payments experience
focused on the credit union sector to her new role. Over His expertise in scaling proprietary data assets, cus-
her career, she has worked with large institutions to tomer engagement and enterprise growth positions him
strengthen payment processing infrastructure, optimize to provide strategic guidance as companies expand their
ATM and POS networks, and enhance card programs. use of data-driven insights to inform business decisions
and improve performance.
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