Page 17 - gs260302
P. 17

StreetSmarts




                                                                     • Buy now pay later: Major players such as PayPal,
              If an ISO can't support those                            Square and Stripe have embedded BNPL directly
               options, someone else will.                             into terminals and POS systems. Consumers can
                                                                       use branded BNPL cards from providers like
                                                                       Klarna, Afterpay or Zip just as they would any
        Meet customers where they are                                  other card. For merchants, it is another lever to
                                                                       increase sales, even if it means carefully evaluating
        Today's merchants sell locally and globally. They serve        pricing.
        customers who expect to pay in their native currency and
        with their preferred method, whether that's card, bank       • Pay by  bank:  QR code  payments that connect
        transfer, digital wallet or installment plan. If an ISO can't   directly to a consumer's bank account via services
        support those options, someone else will.                      like Plaid are gaining traction, particularly in high-
                                                                       risk industries. While adoption is still developing
        Offering cross-border currency capabilities and localized      in the United States, bank-based payments are
        payment methods does more than improve convenience.            dominant  in other parts of the world. As real-
        It reduces cart abandonment in ecommerce, increases            time payment networks expand, this model may
        authorization rates, and helps merchants expand payment        integrate more deeply into traditional payment
        options internationally while  eliminating friction and        terminals.
        driving conversion.
                                                                     • Digital wallets: Zelle, Cash App, Venmo and PayPal
        Alternative payment methods that were once considered          surged during the pandemic as businesses sought
        niche are rapidly becoming mainstream, including these         flexible ways to accept payments. Regulatory
        examples:                                                      reporting changes and pricing adjustments
   12   13   14   15   16   17   18   19   20   21   22