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StreetSmarts

because your personality can be your best differentiator. Set aside at least an hour a day to network, learn, create
and comment on these platforms. Focus on platforms
Here are recommended ways to engage on these platforms: where you're most likely to find your customers and start
• LinkedIn: Have a profile and post a news article or small. Choose one platform and get comfortable with it
blog two to three times a week. and then gradually add others as you grow.
• Substack: Start a blog on this platform and slowly Post frequently to show consistency, dedication to your
grow your readership. craft and, most of all, that you care about your business
• Reddit: Join a sub-reddit group; this can also be a and your industry. If this isn't your thing, consider using
useful way to find clients. Canva and other free tools to automate some of these
• Facebook: Have a company page and post two to activities or hire a virtual assistant.
three times a week. When I hear reps say, "These things cost too much money,"
• Instagram: Share the same content you post on I remind them that they're making good money and can
Facebook two to three times a week. certainly afford to reinvest in promoting their personal
• Podcast guest appearances: Do not go on too many image and professional brand.
payments podcasts. It's better to go on local and
business podcasts, particularly podcasts about As actor and comedian Rob Schneider says in The Waterboy
business types you like to help and then repurpose … You can do it!
that content to your social media.
Want to know more? Keep reading The Green Sheet and
Frequency is everything consider following me on LinkedIn, where we can share
ideas and support each other.
What do you want people to find when they search for you
online: nothing or information that is useful and smart? In Allen Kopelman, a serial entrepreneur, is co-founder and CEO of
this electronic age, having a professional online presence Nationwide Payment Systems Inc. and host of B2B Vault: The Biz
is tantamount to success. to Biz podcast. Email him at allen@npsbank.com and connect on
LinkedIn https://www.linkedin.com/in/allenkopelman/ and
X @AllenKopelman.