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StreetSmarts
and don't have time to research or try to understand a portal, available for your merchants to download, email or
particular merchant or situation. fax to card issuers. If they don't have a fax machine, they Spotlighting companies that promote
can get an e-fax account for around $10 to $20 per month.
Keep the letter simple. Explain how someone bought a innovation in the payments industry
shirt at your store and the receipt clearly states that all When we train merchants on how to leverage artificial
sales are final, or that a customer paid with an EMV card, intelligence and machine learning, we always tell them
which proves a card-present sale. that working with AI is a journey. Don't expect your AI
agents to get it right every time. Train them, review and
Or explain how a customer dined and paid for a meal edit their work, and continue to provide feedback.
in your restaurant, where sales are always final because
that's how it works in restaurants. Above all, keep these With all the advanced, affordable tools and technologies
letters all about business. Skip details about the customer's available to merchants today, there's no reason why
behavior. businesses can't have the upper hand in mitigating risk
and disputes. Helping merchants leverage these solutions
So many restaurants and bars don't bother responding goes to the very heart of what we do, and our value
to small-transaction disputes. They just eat them and proposition as ISOs and merchant level salespeople.
move on. But I had one merchant who got wise to a serial
offender who kept charging back the same card; that Want to know more? Keep reading The Green Sheet and
person has been permanently banned from the restaurant. consider following me on LinkedIn, where we can share
Card issuers should consider revoking these credit cards ideas and support each other.
accounts as well.

Toward intelligent systems Allen Kopelman, a serial entrepreneur, is co-founder and CEO of
Nationwide Payment Systems Inc. and host of B2B Vault: The Biz
Merchants can use AI to help draft chargeback letters, to Biz podcast. Email him at allen@npsbank.com and connect on
spot fraud and react quickly to disputes. It's a good idea to LinkedIn https://www.linkedin.com/in/allenkopelman/ and X @
have a few boilerplate chargeback letters in the merchant AllenKopelman.

Custom pages on our high-tra c website showcasing
your company’s unique message

• Your own, customized News from the Wire that highlights

stories about your company

• Featured content: updated monthly, either by your in-house

writers or by one of ours

• Custom infographics and videos

• Premier content placement in each issue of e Green Sheet

• And so much more...

Rick@greensheet.com

707-284-1693

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