Page 12 - gs251101
P. 12

IndustryUpdate




          port for Compelling Evidence  3.0, pre-dispute tools    Flexible finance redefining checkout experience
          like RDR and CDRN, and real-time portfolio monitor-
          ing. Organizations unprepared for VAMP enforcement,     A new report from Lloyds Merchant Services shows
          which began Oct. 1, 2025, risk costly penalties, revenue   strong and rising consumer demand for payment flex-
          loss and strained customer experience.                  ibility, with 61 percent of shoppers surveyed saying
                                                                  they are more likely to buy from retailers offering buy
        RESEARCH                                                  now, pay later, and 63 percent saying the same for POS
                                                                  finance. Half of consumers are now comfortable using
                                                                  BNPL for purchases between £100 and £500 ($131 and
          Fletcher Group finds women CMOs                         $657), indicating the model has moved beyond low-
          redefining fintech leadership                           value spending. Cash-flow management is the top rea-
                                                                  son people choose installment options, and 37 percent
          A new report from The Fletcher Group indicates that     of respondents said they would be more likely to use
          women CMOs in fintech are playing a far more strategic   them  if offered by their  bank.  Retailers  in  the  study
          role than previously, with 91 percent of participants   are responding: 98 percent said flexible finance is now
          queried saying their responsibilities have expanded     important to growth, and those already offering BNPL
          beyond traditional marketing. All surveyed CMOs now     reported higher order values and repeat business. With
          work directly with sales, 80 percent help shape business   BNPL regulation coming to the UK in July of 2026,
          strategy and customer success, and 70 percent influence   Lloyds said responsible embedded lending will be key
          product decisions. The report spotlights three major    to meeting demand while protecting customers.
          shifts: growing pressure to prove marketing's revenue
          impact, full adoption of  AI tools for everything from   Overconfidence puts supply chain security at risk
          content to data analysis, and rising marketing budgets
          heading into 2026. While CMOs are increasingly seen     New research from NCC Group revealed a gap between
          as growth leaders, opinions remain divided on whether   confidence  and  reality  in  supply  chain  cybersecurity.
          they are being positioned for future CEO roles, research-  Although 94 percent of businesses believe in their ability
          ers found.                                              to respond to a supply chain attack, 45 percent expe-
                                                                  rienced one in the past year and nearly half of those
                                                                  incidents halted operations. Despite this, 92 percent trust
           COMPANY                                                suppliers to follow cybersecurity best practices, even
           PROFILE                  Get the right                 though only 34 percent regularly assess supplier risk,
                   Company Name                                   and just 34 percent have full visibility into their sup-
                go
               o
             L Logo  Contact         folks talking                ply chain's security posture. NCC CEO Mike Maddison
                   Position
                   Phone Number                                   warned that overconfidence is leaving organizations
                   Email Address      about your                  exposed, noting that recent attacks have disrupted hos-
                   Website
             Company’s story:      business with a                pitals, airlines, retailers and manufacturers. The report

             Lorem ipsum dolor sit amet, consectetur adipiscing   also found rising  concern  about  AI-driven  cyber  risk
             elit, sed do eiusmod tempor incididunt ut labore et
             dolore magna aliqua.    Green Sheet                  and increased regulatory pressure and urged businesses
             Ut enim ad minim veniam, quis nostrud exercitation
             ullamco laboris nisi ut aliquip ex ea commodo conse-  to replace assumptions with verified controls before dis-
             quat. Duis aute irure dolor in reprehenderit.  Company profile!  ruption escalates.
                   We’ll help you showcase                      PARTNERSHIPS
                        Your products and services
                        Your mission                              Finix, Interac Debit integrate
                        Your skills and expetise                  Finix integrated Interac Debit into its payments plat-
                   We’ll tell the world                           form, enabling Canadian merchants to accept in-store
                        Why your company matters                  debit transactions alongside online payments for the first
                   Take steps now to                              time through Finix. The move marks a key step in the
                        Enhance your visibility                   company's Canadian expansion and supports small and
                        Boost your credibility                    midsize businesses that rely on in-person sales, Finix
                        Gain industry recognition                 stated. By adding Interac, Canada's leading debit net-
                        Unlock networking opportunities           work, Finix now gives merchants greater payment flex-
                        Stir investor interest                    ibility while removing the need for multiple providers
                                                                  or fragmented setups. Finix CEO Richie Serna said the
                   Don’t delay!                                   goal  is to eliminate  payment  complexity so businesses
                   Contact Rick Aston today at                    can focus on growth.
                   707-284-1693 or rick@greensheet.com
                                                                  Glenn Wolff, Interac group head & chief client officer,
                                                                  said the partnership supports Canada's shift toward
        12
   7   8   9   10   11   12   13   14   15   16   17