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Insights and Expertise
This isn't a minor issue. UX is everything in consumer
payments. Stablecoin platforms need to match, and ide- Spotlighting companies that promote
ally exceed, the current experience. That means: instant
checkout, biometric authentication and storage of details. innovation in the payments industry
No one's going to fumble with a complex wallet interface
to save 0.5 percent. The experience has to feel like an up-
grade, not a downgrade.
Looking further ahead: Trust, regulation, simplification
If stablecoins can overcome their visibility, incentive, and
UX challenges, there's still more to solve:
• What happens when something goes wrong? Cards
come with built-in dispute resolution. Stablecoins
don't—yet.

• What about more than instant purchases? Cards
support a massive range of use cases from pre-auths
for car hire, to stored details for subscriptions and
top-up auths for hotel checkout. No other payment
type comes close to this ubiquity.
• How do you prevent fraud and misuse? Any system
that moves value needs to keep criminals out. That
means credible, compliant KYC and AML frame-
works. Merchants won't offer payment types they Custom pages on our high-tra c website showcasing

can't trust.
The takeaway? • Are there too many coins? Right now, yes. For stable- your company’s unique message
coins to go mainstream, a few trusted names need to
In the United States, merchants could offer 1.7 percent emerge, accepted by most merchants and acquirers, • Your own, customized News from the Wire that highlights
cashback on USDC payments, giving consumers more much like Visa and Mastercard dominate today.
than they get from credit cards, while still retaining more stories about your company
for themselves than in card transactions. In the future, we may see a short list of stablecoins accept-
ed widely, with first movers gaining a significant advan- • Featured content: updated monthly, either by your in-house
In Europe, rewards need to be leaner, but still possible. tage. But only if they can crack the adoption puzzle now.
Offering 0.16 to 0.25 percent cashback could match or beat It's not about tech, it's about trust writers or by one of ours
credit card rewards, all while keeping costs below card
acceptance levels. Stablecoins aren't a consumer payments method yet. But • Custom infographics and videos
the opportunity is there. If providers and merchants can
The key is merchant control. By controlling when and how get serious about visibility, incentives and user experi-

these rewards are offered—on certain products, time peri- ence, the pieces are all in place. • Premier content placement in each issue of e Green Sheet
ods, or to specific customers—merchants can drive adop-
tion without long-term cost inflation. And as trust grows, And if they can't? Well, stablecoins might just remain a • And so much more...
rewards can taper. This is a control that card payments do fascinating idea, like voice commerce, a rounding error on
not offer, as the issuing bank determines how and when the B2C payments pie chart.
these offers are made rather than the merchant.

The lesson? Incentives don't need to be massive; they just Chris Jones manages PSE Consulting's business and is well known in
need to be better than the status quo. the UK and EU for his regular insights into payments innovation. He has
spent the last 20+ years leading assignments for major clients during his Rick@greensheet.com
Experience still rules time at PSE and Accenture. His specializations include customer proposi-
tion development, market entry strategies and enterprise value creation.
Even with the right incentives, friction can kill adoption. Contact him via email at info@pseconsulting.com or on LinkedIn at
And right now? Stablecoin wallets are clunky. They often
require extra steps, unfamiliar interfaces, and lack the linkedin.com/in/chrisjonespse. To learn more about PSE, a provider of
plug-and-play feel of Apple Pay or Google Pay. payment advisory services to professionals across the payments land- 707-284-1693
scape, visit https://pseconsulting.com.

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