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DateBook                               Inspiration





                           Helping merchants navigate


                            an extended holiday season






 Visit www.greensheet.com/datebook.php for more events and a year-at-a-glance event chart.

 National ATM Council
 NAC2025

 Highlights:  Founded in 2011, the National ATM Council Inc. is a not-for-profit national trade association ded-
 icated to ethically and effectively representing the business interests of ATM owners, operators and suppliers in
 their efforts to provide safe, secure and convenient delivery of cash to consumers throughout the United States.
 As part of that mission, NAC hosts an annual conference where attendees can networt with vendors and po-
 tential partners at receptions and in the exhibit hall, attend educational presentations designed to help solve
 busines problems, and meet with like-minded professionals who support making continued access to cash
 seamless for U.S. consumers.
 When:  Sept. 30 – Oct. 2, 2025
 Where:  Caesars Palace - Las Vegas
 Registration:  https://www.natmc.org/attendee-registration

 Money 20/20     ike it or not, “holiday creep” is real: According   For omni-channel shoppers, which are now the norm,
 Money 20/20 USA 2025  to recent NRF data, more than 40 percent of   ensure consistent stored-credentials, wallet options and
                 consumers start their Halloween shopping in
 Highlights:  Moving money across the globe comes with its fair share of technological and regulatory chal-  L September or before. But not everyone cheers   tap-to-pay across  web,  app  and  store. Black  Friday  and
                                                                 Cyber Week are still huge, particularly online, but urgency
 lenges, but that also means there’s room for opportunities. That’s why Money20/20 exists. This is where the   the early start.  A national YouGov survey found 42   is blunted when deals run for weeks, so merchants should
 most influential leaders (one in three are C-suite) in banking, payments, tech, retail, policy, startups, financial   percent of Americans think people start celebrating the   craft limited-time windows and use strong authorization
 services and more come to explore the future of money and get business done.  holidays too early, while 46 percent believe the timing is   and fraud tools to protect spikes.
 Attendees can expect keynote speeches, panel discussions, and networking opportunities designed to foster   about right. This means your  merchants  will encounter   Always provide value
 innovation and collaboration in the financial ecosystem. The event promises to help you gain exclusive industry   this split sentiment in the aisles and at the POS.
 knowledge and grow your business, your way.  Divide and prosper  Also, theme checkout copy and email receipts by phase
 When: Oct. 26 – 29, 2025   For payment professionals, this extended season is an   (spooky, thankful, festive) while offering payment choice:
                                                                 cards, wallets, installments, and, where appropriate, low-
 Where: The Venetian Hotel, Las Vegas  opportunity to guide merchants with empathy and   friction cross-border options. The goal is to make every
 Registration: https://us.money2020.com/  precision. Encourage merchants to map promotions from   customer  feel seen  without forcing a  particular holiday
        late September through early January with distinct phases,   rhythm on them.
        such as fall/Halloween, early gifting, Thanksgiving–cyber
 PayTech Women  week, last-minute and returns/resolutions.       Finally, in today's economy, value remains paramount.
 Annual Leadership Summit                                        Encourage merchants to plan offers and financing with
        This pacing reduces promo fatigue while letting merchants   that in mind. And remember, the best gift you can
 Highlights: In its 20th anniversary year, PayTech Women is hosting its 18th annual Leadership Summit. The   serve early birds without alienating late traditionalists.   give a merchant is a plan: phased offers, empathetic
 event promises to help attendees achieve greater personal success, influence and professional equality with the   Layer payments messaging accordingly: installments and   segmentation, and a checkout that welcomes everyone—
 aim of creating a world where a woman’s potential is as unlimited as her ambition.  BNPL for bigger-ticket gifts in October and November;   whenever their holiday begins.
 Sponsored by FIS, the summit is PTW’s pinnacle event of the year. It is the place where dedicated leaders and   instant payouts and gift-cards for last-minute December
        shoppers; and streamlined returns and credits in January.
 emerging stars within the global paytech ecosystem will converge to offer women and advocates inspiring ed-
 ucational programming and networking opportunities with leaders and peers from North America and beyond   Next, segment with sensitivity. Use receipt data, loyalty
 who share a passion for breaking barriers in business.  files and email/SMS engagement to distinguish early
        planners from tradition keepers. Give the first group
 When: Nov. 4 – 5, 2025  early access and ship-by reminders; give the second group
 Where:  Renaissance Atlanta Waverly Hotel - Atlanta  “countdown” offers that begin closer to Thanksgiving.   Kate Gillespie, President and CEO
 Registration: https://www.paytechwomen.org/events/EventDetails.aspx?id=1918853&group=
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