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DateBook Inspiration
Helping merchants navigate
an extended holiday season
Visit www.greensheet.com/datebook.php for more events and a year-at-a-glance event chart.
National ATM Council
NAC2025
Highlights: Founded in 2011, the National ATM Council Inc. is a not-for-profit national trade association ded-
icated to ethically and effectively representing the business interests of ATM owners, operators and suppliers in
their efforts to provide safe, secure and convenient delivery of cash to consumers throughout the United States.
As part of that mission, NAC hosts an annual conference where attendees can networt with vendors and po-
tential partners at receptions and in the exhibit hall, attend educational presentations designed to help solve
busines problems, and meet with like-minded professionals who support making continued access to cash
seamless for U.S. consumers.
When: Sept. 30 – Oct. 2, 2025
Where: Caesars Palace - Las Vegas
Registration: https://www.natmc.org/attendee-registration
Money 20/20 ike it or not, “holiday creep” is real: According For omni-channel shoppers, which are now the norm,
Money 20/20 USA 2025 to recent NRF data, more than 40 percent of ensure consistent stored-credentials, wallet options and
consumers start their Halloween shopping in
Highlights: Moving money across the globe comes with its fair share of technological and regulatory chal- L September or before. But not everyone cheers tap-to-pay across web, app and store. Black Friday and
Cyber Week are still huge, particularly online, but urgency
lenges, but that also means there’s room for opportunities. That’s why Money20/20 exists. This is where the the early start. A national YouGov survey found 42 is blunted when deals run for weeks, so merchants should
most influential leaders (one in three are C-suite) in banking, payments, tech, retail, policy, startups, financial percent of Americans think people start celebrating the craft limited-time windows and use strong authorization
services and more come to explore the future of money and get business done. holidays too early, while 46 percent believe the timing is and fraud tools to protect spikes.
Attendees can expect keynote speeches, panel discussions, and networking opportunities designed to foster about right. This means your merchants will encounter Always provide value
innovation and collaboration in the financial ecosystem. The event promises to help you gain exclusive industry this split sentiment in the aisles and at the POS.
knowledge and grow your business, your way. Divide and prosper Also, theme checkout copy and email receipts by phase
When: Oct. 26 – 29, 2025 For payment professionals, this extended season is an (spooky, thankful, festive) while offering payment choice:
cards, wallets, installments, and, where appropriate, low-
Where: The Venetian Hotel, Las Vegas opportunity to guide merchants with empathy and friction cross-border options. The goal is to make every
Registration: https://us.money2020.com/ precision. Encourage merchants to map promotions from customer feel seen without forcing a particular holiday
late September through early January with distinct phases, rhythm on them.
such as fall/Halloween, early gifting, Thanksgiving–cyber
PayTech Women week, last-minute and returns/resolutions. Finally, in today's economy, value remains paramount.
Annual Leadership Summit Encourage merchants to plan offers and financing with
This pacing reduces promo fatigue while letting merchants that in mind. And remember, the best gift you can
Highlights: In its 20th anniversary year, PayTech Women is hosting its 18th annual Leadership Summit. The serve early birds without alienating late traditionalists. give a merchant is a plan: phased offers, empathetic
event promises to help attendees achieve greater personal success, influence and professional equality with the Layer payments messaging accordingly: installments and segmentation, and a checkout that welcomes everyone—
aim of creating a world where a woman’s potential is as unlimited as her ambition. BNPL for bigger-ticket gifts in October and November; whenever their holiday begins.
Sponsored by FIS, the summit is PTW’s pinnacle event of the year. It is the place where dedicated leaders and instant payouts and gift-cards for last-minute December
shoppers; and streamlined returns and credits in January.
emerging stars within the global paytech ecosystem will converge to offer women and advocates inspiring ed-
ucational programming and networking opportunities with leaders and peers from North America and beyond Next, segment with sensitivity. Use receipt data, loyalty
who share a passion for breaking barriers in business. files and email/SMS engagement to distinguish early
planners from tradition keepers. Give the first group
When: Nov. 4 – 5, 2025 early access and ship-by reminders; give the second group
Where: Renaissance Atlanta Waverly Hotel - Atlanta “countdown” offers that begin closer to Thanksgiving. Kate Gillespie, President and CEO
Registration: https://www.paytechwomen.org/events/EventDetails.aspx?id=1918853&group=
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