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Spotlight Innovators
Spotlight Innov ators

Going global:

Making ecommerce

work for you.

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t's a small world, after all — but it's a huge market for consumers. While shopping locally is still a big trend, there S Spotlight Innovators
is the ever-growing allure of getting just about anything from anywhere on the planet. So many brands, so many
products, so many dollars … and yen … and euros … Forbes reports that global ecommerce topped $6.3 trillion
I in 2023 — and it's forecast to be more than $8 trillion by 2026. Meanwhile, PayPal found that 57% of the world's
consumers do their shopping with world-wide savvy. Clearly, there is ample opportunity for merchants who go global, Spotlighting companies that promote
but the move can also have its challenges. From logistics to pricing to payment options — as well as significant cultural
differences — understanding the intricacies of global ecommerce can help you decide if it's right for your business. Each innovation in the payments industry
point on the map comes with preferred payment options, currencies, language, cultural barriers, and logistics. Here are
a few considerations.
Cultural sensitivity.
Being big in your own backyard doesn't always translate to global stardom. What pops in the U.S. may fall flat in Europe.
Fashion senses, tastes in music, fads, and food — it all factors in. Then there's the local tongue. Translating an ecommerce
site and product line can get complex — and be full of unforeseen pitfalls. There's the legendary story of Chevrolet
marketing their Nova in Latin America — without considering that "va" means "go" in Spanish; no one wants a car that's
"no go." And no one wants to "bite the wax tadpole," which is what Coca-Cola translated to when it first appeared in
Chinese.
Regulatory hurdles.
Countries have their own rules and regulations for selling online. Maintaining compliance with each can quickly get
gnarly the more places you expand into. Consider the additional resources — people and otherwise — that you'll need to
stay on top of it all.
Getting it shipped.

Crossing borders means more regulations, different delivery methods, tariffs, and tracking — not to mention the sheer

miles between a warehouse and the customer. Statista has numbers as to how heavy global shipping and logistics weigh Custom pages on our high-tra c website showcasing
on ecommerce merchants. Here's the breakdown that occupies their worry bandwidth.
• Navigating customs (44.5%) your company’s unique message
• Cross-border logistics (37%) • Your own, customized News from the Wire that highlights
• Cross-border returns (33.5%)
• Managing delivery expectations (34.5%) stories about your company
• Tracking deliveries (27.5%) • Featured content: updated monthly, either by your in-house
Getting paid. writers or by one of ours
When will business owners get their money? And how? Payment preferences based on location come into play. Some love • Custom infographics and videos
their cards and digital wallets, while other markets might prefer to buy now, pay later (BNPL), or the use of an online
service or peer-to-peer payment app. Juggling all the options while keeping an eye on different currencies can quickly • Premier content placement in each issue of e Green Sheet

make your QuickBooks not compute.
• And so much more...
Then there's profitability. Is the product or service priced right for the international markets that are on the table?
American shoeheads don't think twice about paying the big bucks for their Air Jordans, but those prices may not fit on
other countries' feet.

That proverbial bottom line.
For most merchants, payment is the big one. Finding a global solution that will streamline revenue and afford a flexible Rick@greensheet.com
and quick payment schedule is an enormous priority. Inovio has ecommerce solutions that work all over the world, from
America to Albania to Antigua. It's a revolutionary online payments platform that offers seamless integration and global
scalability.
707-284-1693
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