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DateBook Inspiration

Doing business as seasons change

hange of seasons is one of the few experiences no two merchants have the same business model, no two
nearly everyone shares. Whether it's the crisp- individuals experience the changing seasons in exactly
ness of autumn air, the first signs of spring, or the same way.
C the long stretch of summer days, we all notice
shifts in light, temperature and rhythm. That's where listening comes in. When we listen
carefully—not just to words, but to tone, pace and
These transitions make natural conversation starters context—we learn what each merchant values and what
when you're networking, walking into a merchant's shop, challenges they face. That deeper understanding allows
or checking in with a client. "How's business this season?" us to recommend payment tools, seasonal promotions or
may be a more engaging opener than "How are sales?" service enhancements that align with their reality, not just
because it ties into what's happening right now in their our assumptions.
world.
Lead with curiosity, empathy
Tune in to nuances
As the seasons turn, let's approach conversations with
But it's important to recognize that seasons aren't the curiosity and empathy. A simple observation about the
same for everyone. Retailers might anticipate holiday weather can open the door, but genuine listening is what
peaks, while landscapers prepare for winter slowdowns. builds trust. And in an industry built on relationships as
A café in Minnesota faces different seasonal challenges much as technology, trust is the foundation for growth—
than one in Southern California. And now that payments season after season.
is increasingly a global business, "seasonal change" might
mean monsoon rains in India, tourist waves in Europe,
or summer festivals in Australia. By tuning into those
regional and vertical nuances, we can ask better questions
and offer more relevant solutions.

Remember, people respond differently
Equally important is remembering that people respond to
seasons differently. For some, the arrival of spring brings Kate Gillespie, President and CEO
joy and renewal. For others, it may stir memories of loss or
worry about drought, flooding or extreme weather. Just as

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