Page 5 - GS250802

Letter from the editor

rtificial intelligence has moved from buzz-
word to business reality in payments. In
the second, and final, installment of our
A latest Green Sheet Advisory Board Q&A,
members share candid perspectives on what's working,
where AI falls short and how its rapid evolution could
upend long-standing ISO models. Their insights reveal
opportunities AI brings for smarter fraud prevention, Let us help you
underwriting and merchant support, as well as the risks
it poses for those slow to adapt. reach your target

Contributors to this issue also weighed in on AI's uses in
payments: one expert detailed how AI-powered product audience today!
recommendations help independent retailers optimize
inventory, boost sales and improve cash flow by turning
POS data into actionable insights; another executive
explained how AI is reshaping MCAs, transforming
underwriting, pricing, forecasting and repayment into
ongoing, data-driven partnerships that strengthen Some of the options available to
cash flow and transparency. Other topics explored by
our contributors include how Shopify, Stripe, Adyen customize to target your audience
and Checkout are reshaping payments and why ISOs
and MLSs must adopt smart routing, single IDs and
better risk management to stay competitive; merchants'
expectations for seamless digital wallets and embedded
finance, making smarter infrastructure imperative; why
the UK's digital banking boom offers insights for U.S.
banks, highlighting customer-centric design, fintech
integration and modernization; why banks and payment
providers, not investors, determine whether startups
can operate; and how VARs are transforming acquiring
by bundling payments with core platforms, creating
multiple legal challenges for ISOs.
Targeted Email Campaigns Custom Video
Our news briefs highlighted the debut of Toast's Go 3, Sent to Green Sheet’s exclusive- Mini commercials that focus
a handheld POS with cellular connectivity and smart mailing list of readers working your services directly to our
Small advertising budget? No problem.
hospitality features, as competitors intensify their in our industry. industry audience.
Consider the versatility of our resource guide listings.
strategies; a lawsuit against Fiserv alleging the company
inflated Clover POS growth by forcibly migrating Payeezy “Your success Have you called for Let us help you In Print
Online
is our success!”
- Danielle Thorpe
merchants and misleading investors about organic The Green Sheet, Inc. your personalized piece together your perfect Front Page Option
VP Media Partnerships
virtual tour yet?
advertising campaign to
grow you buisness.
expansion; PayPal's launch of Pay with Crypto, enabling The Green Sheet • Ability to purchase on a
(to a mini ad):
merchants to accept more than 100 cryptocurrencies with www.greensheet.com quarterly basis.
707-284-1684
instant conversion, 0.99 percent fees and global wallet The Green Sheet Customized advertising • 4 equal quarterly
m
m
m
m
m
m
o
m
o
o
o
o
o
o
o
o
Spotlight Innovators
more about our
Call Danielle directly
SPOTLIGHT
S
S
S
S
S
S
S
S
S
S
S
S
customized adverting
707-284-1686
company and budget.
A
A
A
A
A
A
A
A
R
A
R
R
R
A
A
A
interoperability; the U.S. Payments Forum's release of C C C C C C C C C C C C Call me today! y! y! y! y! y! y! y! ! Danielle Thorpe, Asst. VP Media Partnerships PARTNERSHIPS payments as an option.
or drop her a note
company today!
danielle@greensheet.com
“Your success is our success!”
707.284.1686
Your
a
a
a
a
a
d
d
d
a
d
a
a
a
a
a
a
a
a
a
a
a
lm
lm
lm
lm
l
l
lm
lm
e
e
e
l
l
lm
l
a
a
l
a
a
a
a
l
l
l
l
l
l
l
l
e
o
o
o
o
t
t
o
d
d
d
d
o
o
d
t
e
t
e
e
t
t
t
t
t
Individualized web pages
Company
resources on mobile and contactless payment security, Let me help personalized company web space • discounts for longer
Logo
you with your
term listings!
advertising
You now can have your own
focusing on innovators in our
success.
www.greensheet.com/yourcompanyname
offering best practices on tokenization, biometrics, fraud Y Y Your success is D D D D aniellle Thoor epe r pe tn ne n nersh ne sh rship rs p p s Articles from or about your company Assistant Vice President of Advertising Sales 800-757-4441
Personalized News from the Wire
our success!
Your executive online ads & videos
707-284-1686
industry.
a
o
Call me for the details today!
danielle@greensheet.com
Asst. VVP Meedia Partn rships
prevention and more; and a federal judge's ruling that
the Fed misapplied the Durbin Amendment in setting Resource Guides
debit card interchange caps, a decision that could reset Mini ads that can be seen with
Regulation II and faces likely appeal. online/front page options
available.
In addition, please enjoy the company and product
profiles herein, as well as updates on recent
appointments, partnerships, acquisitions and other MORE OPTIONS AVAILABLE EMAIL US TODAY!
industry milestones. We will welcome your feedback at
greensheet@greensheet.com and look forward to receiving RICK@ GREENSHEET.COM
news of your latest milestones at press@greensheet.com.
5