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Insights and Expertise





                                                                   Payment and banking has so many moving parts which
                                                                   can be easily overlooked: capital controls; sanctions;  FX
                                                                   risks; delayed, frozen or blocked funds; etc. These all
                                                                   can all affect the viability of every business, regardless
                                                                   of the actual business delivery and success.

                                                                   Just like agile reshaped how products are built, the
                                                                   same shift is now happening in how businesses ap-
                                                                   proach banking and payments. Instead of building a
                                                                   full structure first and only later trying to make it work
                                                                   with providers, the smarter approach is to start with
                                                                   what works in practice.

                                                                   The market is shifting, and the most forward-thinking
                                                                   investors already recognize this. Rather than forcing a
                                                                   business model into a setup that banks and payment
                                                                   providers don't understand or accept, it makes far more
                                                                   sense  to  begin  by  understanding  what  kind  of  struc-
                                                                   ture, flow and risk profile banks are actually willing to
                                                                   work with.

                                                                   Those who still try to push through innovative, untest-
                                                                   ed and unclear setups will end up facing frozen funds,
                                                                   delayed  approvals  and  blocked  accounts;  all  these  is-
                                                                   sues can be easily avoided with the right planning from
                                                                   the start.

                                                                   Knowing which providers are being used and on what
                                                                   terms from the beginning spares businesses from un-
                                                                   necessary problems and last-minute firefighting.

                                                                   Once a payment and banking strategy is in place early
                                                                   on, investors can immediately see if the business can
                                                                   scale: if funds can move across borders, if FX costs are
                                                                   properly considered, and if the entire setup is built to
                                                                   grow with volume. Treating payments and banking
                                                                   strategy as a core part of business infrastructure is a
                                                                   must to achieve success.
                                                                   Payments and banking is not a finance task

                                                                   Too many founders still put the CFO or accountant in
                                                                   charge of "finding a provider." But payment and bank-
                                                                   ing setup should not sit under finance. It's a structural,
                                                                   strategic part of how the business operates.

                                                                   Cash flows connect every aspect of the operation, as
                                                                   they are all part of the process and rely on the same
                                                                   flows, even if indirectly. Instead of adjusting each time
                                                                   something breaks, teams have to work in synchroniza-
                                                                   tion as only a structured setup reduces unnecessary
                                                                   questions, delays and costs, and gives the business a
                                                                   stable base to build on.

                                                                   Unfortunately, very few business owners, finance pro-
                                                                   fessionals or even C-level teams have formal training in
                                                                   payments and banking. The ones who manage payment
                                                                   and banking tasks are not adequately trained to do so.
                                                                   Key areas, such as how payments and banking affect
                                                                   technology, UX, compliance and other essential aspects

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