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Insights and Expertise

Engineering a stablecoin that's truly trustworthy means:

• Reserves that are resilient, visible and boring (on The era of regulatory ambiguity is
purpose). Whether held in cash, T-bills or through
banking partnerships, reserve assets must be liquid, closing fast, and stablecoin issuers
auditable and kept separate from operating funds. should see that as both a wake-up
Real-time proof-of-reserves dashboards are the new
minimum viable confidence. call and an opportunity.

• Smart contracts that don't surprise anyone. That
means professionally audited, upgradeable (with
clear governance), and built on widely adopted Use cases with impact
chains with robust tooling. Reliability beats novelty, Although the headlines often focus on volatility,
especially when dollars are at stake. stablecoins are solving real problems for real businesses.

• No stablecoin should depend on a single, unaudited
price feed. Use multiple oracles, monitor them Stripe is a great example. In 2023, the payments giant
continuously and plan for failure. began supporting USDC payouts for freelancers and
creators in more than 45 countries. U.S.-based platforms
• Custody solutions that scale trust, not risk. Whether used the feature to pay global content creators instantly,
working with qualified custodians, MPC wallets or sidestepping traditional banking delays and fees. This
integrated treasury platforms, your custody setup wasn't a crypto experiment, but a business decision to
says a lot about your priorities. Choose partners improve speed and reach.
who understand both crypto-native flexibility and
financial-grade controls. Retail is getting in on the action too, with Shopify recently
partnering with Coinbase and Stripe to enable USDC
And remember, hacks happen, bugs happen. How you payments for merchants, offering lower fees and instant
prepare and respond says more about your long-term settlement.
viability than any flashy launch announcement.
Even banks are testing the waters. JPMorgan's JPM Coin,
The role of brand and UX while technically a permissioned stablecoin, has processed
billions in institutional payments, proving that tokenized
The truth is, financial trust is emotional before it's logi- dollars can coexist with legacy infrastructure. As the
cal, and your interface, messaging and brand presence are GENIUS Act lays the groundwork for broader issuance,
all part of the trust equation. Take onboarding. If signing more banks and fintechs will follow suit.
up feels like a chore, you've already lost the trust of most
users. Financial products, especially those offering some- These examples signal a financial system that's becoming
thing as abstract as a stablecoin, need to feel intuitive and faster, more programmable and more inclusive, with
accessible. Think more "streamlined banking app" and stablecoins at the center.
less "early Bitcoin wallet." The goal is to make first-time
users feel like they belong, not like they missed a memo. From vision to viability

Messaging matters, too. The term "stablecoin" has picked A credible stablecoin isn't just engineered; it's introduced.
up baggage over the years: terraformed disasters, half- Launching successfully means more than airtight code and
baked launches, regulatory drama. A credible offering legal readiness. It's about how your offering is perceived
needs to address that legacy head-on. Clear, honest com- by users, regulators and the media from day one.
munication about how your product works, what risks ex-
ist, and why your model is different is responsible as well That's where a specialist PR partner adds real value. The
as strategic. right firm helps shape your narrative before others do,
crafting messaging that resonates, preparing your team
And of course, design can't be overlooked. Intentionality is for media and policy scrutiny, and positioning your brand
everything. A clean, modern design system, helpful micro in a fast-moving, high-stakes ecosystem.
copy, and clear feedback when something goes wrong all
signal that users are safe in your hands. My overriding message is this: Build with clarity, lead with
trust and communicate like the market's already listening.
Beyond the app, credibility is reinforced across every sur- Because it is.
face where your brand shows up, from industry panels to
LinkedIn threads. A credible stablecoin issuer doesn't wait Angela Yore is the CEO of SkyParlour, a PR and communications agency
for others to define the narrative. They lead it, with clarity specializing in fintech, technology and ecommerce sectors. Angela has
and conviction. elevated the profiles of numerous brands and serves on advisory boards.
You may reach her at angela@skyparlour.com.
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