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Letter from the editor

f the headlines have you convinced it’s all bad
news out there, think again. While challenges
remain in payments and fintech, there are reasons
I for optimism. From growing small business sales
and falling inflation expectations to the rapid rise of
instant payments and regulatory clarity on merchant
fees, real momentum is building across the industry.
Even in Washington and the courts, recent developments Let us help you
are offering relief rather than disruption. Innovation,
investment and infrastructure gains continue to reshape reach your target
the landscape. That’s something worth spotlighting.

Our contributing writers continue to provide insights audience today!
worth spotlighting, too. In this issue you'll find a range of
spot-on articles from industry leaders. Topics include why
startup business plans must prioritize banking strategy,
risk and compliance to gain acceptance from payment
providers and avoid costly missteps; the evolving
e-skimming attacks targeting merchant checkout scripts Some of the options available to
and the new PCI DSS v4.0.1 rules that aim to help;
how understanding the psychology driving payment customize to target your audience
choices helps merchants improve conversion by aligning
checkout experiences with consumer expectations, trust
signals, local habits and more; why payment providers
are modernizing siloed back-office systems, integrating
reconciliation, settlement and dispute workflows into
unified ecosystems; the need for ISOs to own their tech
stacks to protect merchant accounts, preserve residuals
and stay competitive in our rapidly evolving industry;
and why it makes sense to bank on agents, who have
evolved into savvy consultants driving growth by
bringing expertise and powerful business software to
merchants.
Targeted Email Campaigns Custom Video
The news we’ve highlighted covers global efforts to Sent to Green Sheet’s exclusive- Mini commercials that focus
combat AI-driven fraud in Web3, with Bitget’s Anti- mailing list of readers working your services directly to our
Small advertising budget? No problem.
Scam Month educating users through interactive tools in our industry. industry audience.
Consider the versatility of our resource guide listings.
and fostering cross-sector collaboration, while Visa, UK
banks, India’s RBI and insurers launch similar fraud- “Your success Have you called for Let us help you In Print
Online
is our success!”
- Danielle Thorpe
fighting initiatives; Mastercard and Fiserv’s penny-a- The Green Sheet, Inc. your personalized piece together your perfect Front Page Option
VP Media Partnerships
virtual tour yet?
advertising campaign to
grow you buisness.
month Clover POS offer giving 1,000 small businesses The Green Sheet • Ability to purchase on a
(to a mini ad):
access to modern payment hardware, symbolizing a www.greensheet.com quarterly basis.
707-284-1684
commitment to empowering entrepreneurs; U.S. plans The Green Sheet Customized advertising • 4 equal quarterly
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to eliminate federal checks by late 2025, despite ongoing C C C C C C C C C C C C Call me today! y! y! y! y! y! y! y! ! Danielle Thorpe, Asst. VP Media Partnerships PARTNERSHIPS payments as an option.
or drop her a note
company today!
danielle@greensheet.com
“Your success is our success!”
707.284.1686
Your
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Individualized web pages
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scrutiny of Zelle's fraud vulnerabilities; AppOmni’s latest Let me help personalized company web space • discounts for longer
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you with your
term listings!
advertising
You now can have your own
focusing on innovators in our
success.
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SaaS security report indicating many organizations are Y Y Your success is D D D D aniellle Thoor epe r pe tn ne n nersh ne sh rship rs p p s Articles from or about your company Assistant Vice President of Advertising Sales 800-757-4441
Personalized News from the Wire
our success!
Your executive online ads & videos
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industry.
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Call me for the details today!
danielle@greensheet.com
Asst. VVP Meedia Partn rships
overconfident despite rising breaches and calling for
more proactive defense strategies; and in Australia, RBA's Resource Guides
proposal to ban card surcharges and lower interchange Mini ads that can be seen with
fees to simplify payments and support business savings. online/front page options
available.
In addition, you'll find our customary profiles and updates
on industry research, partnerships, appointments and
other milestones. If you like what you're reading or MORE OPTIONS AVAILABLE EMAIL US TODAY!
have suggestions for us, email greensheet@greensheet.com.
And please continue to send your latest news to press@ RICK@ GREENSHEET.COM
greensheet.com.
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