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IndustryUpdate

The hits keep coming with Merchant Sales Podcast

Episode after episode, Merchant Sales Podcast hosts Patti Murphy, senior editor at
The Green Sheet Inc., and CCSalesPro CEO James Shepherd cover essential topics for ISOs,
merchant level salespeople and other merchant services providers seeking new paths to
prosperity. Tune in to learn about opportunities to refresh your offerings, close more sales
and foster long-term customer relationships.
• Avoiding agent pitfalls and building a real business: Too many merchant level salespeople treat this industry
like a side hustle, and they end up paying the price. In this week’s episode, James Shepherd sits down with Ben
Ross, COO of Green Payments, to unpack the biggest mistakes agents make when choosing a partner, signing
agreements and scaling their business. Whether you're new to the industry or reevaluating your ISO partnership,
this episode is packed with honest insights and practical takeaways to help you succeed.

• The future of integrated payments and industry disruption: James Shepherd kicks off this episode with Vlad
Sadovskiy of Netevia to discuss the future of integrated payments, the evolution of Clover, and a new capital raise
for Full Stack Payments through Netevia Financial. Vlad also shares a fun behind-the-scenes story about using the
Netevia card at the Stanley Cup Finals. Next, James and Patti Murphy dive into how stablecoins could disrupt the
current card networks by running over Visa and Mastercard rails.

• Understanding Visa VAMP and the future of chargebacks: If you’re selling merchant services, underwriting
accounts or handling compliance, you need to be ahead of the chargebacks curve. In this episode, James Shepherd
interviews Scott Adams, one of the industry’s leading experts on chargeback management and Visa’s new
VAMP program. Scott offers a clear breakdown of what VAMP means for ISOs, processors and merchants, and
how to prepare for what’s coming next. Then, Rich Norton shares sales strategies, and Patti Murphy covers key
developments in stablecoin, Fed payments and more.

Following are recaps of recent episodes.All episodes are available on Spotify, Stitcher, iTunes
and the Merchant Sales Podcast page at www.greensheet.com/podcasts.php.

ANNOUNCEMENTS AI-driven Precision Scheduling has transformed book-
ing into a seamless online experience that is used by over
40,000 professionals at 5,000+ businesses. The company
Alchemy Pay receives plans to further personalize client experiences, optimize
South Carolina MTL operations and innovate with smart technologies..

Alchemy Pay secured a money transmitter license (MTL) Ingenico AXIUM SX5000 products
in South Carolina, expanding its regulatory reach to 10 now PCI PTSv7 certified
U.S. states. The company said this milestone enables it
to legally provide fiat-crypto services within the state, Ingenico reported that its AXIUM SX5000 terminals are
including money transfers, payment processing and cur- the first self-service payment devices certified under the
rency exchange. Alchemy Pay added that it also reflects latest PCI PTS v7 standards, valid through April 2035.
the company's commitment to compliance as it scales its This certification enhances protection against physical
U.S. operations and supports its broader goal of launch- tampering and malware while introducing requirements
ing a fiat-accessible platform for tokenized stocks and for biometric sensors and accessibility in PIN entry.
ETFs in August 2025. Alchemy Pay holds licenses in the Ingenico said this rapid certification reflects its forward-
U.K., Australia, Canada, Switzerland and South Korea, thinking design approach, with both hardware and soft-
and is pursuing further approvals in Europe and Hong ware built for long-term security and compliance. The
Kong to support its Web3 ambitions. AXIUM SX5000 offers a modern, secure and versatile
self-service solution with robust performance and seam-
Boulevard raises $80M in Series D funding less integration, the company noted.

Boulevard, a client experience platform for appointment- Better Business Advice names
based self-care businesses, raised $80 million in Series
D funding led by JMI Equity, with continued support Mercury leading digital fintech
from Index Ventures and VMG Partners. The funding is Better Business Advice named fintech company Mercury
expected to accelerate enterprise feature development, a top choice for online business banking for entrepre-
expand AI capabilities, and support growth across self- neurs, citing its digital-first approach tailored to start-
care verticals, including medspas. Boulevard said its ups and tech-forward small businesses. Mercury offers

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